Marketing Manager - ABM

About the Role

Crisil is seeking a highly strategic and performance-driven Marketing Manager to lead the planning, execution, and optimization of targeted marketing programs for high-value accounts. This role is crucial in strengthening Crisil’s relationships with key accounts in the BFSI and technology sectors through personalized, insight-led engagement.

The ideal candidate will have a deep understanding of B2B marketing, experience with ABM frameworks, and the ability to align closely with sales and product teams to drive pipeline growth and revenue impact.

Key Responsibilities

• Design and implement scalable marketing strategies across one-to-one accounts , one-to-few accounts , and one-to-many models to engage high-priority accounts.
• Partner with sales to identify intent of target accounts, define marketing goals, and align on account strategies.
• Create tailored marketing campaigns that include personalized content, events, digital outreach, and executive engagement.
• Conduct in-depth account research and intelligence gathering to support customization and campaign relevance.
• Manage ABM tools and platforms to deliver highly targeted and measurable campaigns.
• Track and analyze campaign performance at the account level to inform strategy, improve targeting, and demonstrate ROI.
• Collaborate cross-functionally to ensure alignment between marketing efforts, sales enablement, and broader marketing initiatives.
• Continuously monitor industry and competitive trends to refine account strategies and stay ahead of market shifts.
• Oversee the budget and report on campaign effectiveness to key stakeholders regularly.

Required Skills & Competencies

• Strong experience in account-based marketing , campaign development, and customer segmentation.
• Proven success in aligning closely with sales and account management teams to drive results.
• Excellent communication and stakeholder engagement skills, with the ability to influence at all levels.
• Strategic thinker with a data-driven mindset and a strong focus on execution.
• Proficient in ABM technologies and tools (e.g., Demandbase, 6sense, Terminus) and CRM systems (e.g., Salesforce).
• Strong understanding of digital marketing channels, content strategy, and lead nurturing workflows.
• Experience managing multiple campaigns with attention to detail and deadlines.
• Ability to synthesize market, customer, and competitive insights into actionable plans.
• Knowledge of the financial services sector , including analytics, credit risk, and policy advisory, is a plus.

Experience Requirements

• 5+ years of B2B marketing experience, with at least 3 years in ABM or targeted enterprise marketing roles.
• Demonstrated success in marketing to BFSI or tech firms servicing the financial sector.

Qualifications

• Bachelor's degree required.
• MBA in Marketing is preferred.

Mandatory Skills

Account Based Marketing, Demand Generation, Lead Generation, Global Marketing, Content Marketing