Marketing Manager - Brand and Social Media

Position Summary:

The Marketing Manager will lead the development and execution of Daiso USA’s digital brand strategy and digital/social media campaigns. This individual will be responsible for elevating Daiso’s online presence, growing digital engagement, and enhancing customer interaction across platforms. The ideal candidate is highly collaborative, data-driven, and passionate about building brand equity through creative storytelling and performance marketing.

This role will work closely with both U.S. and international teams, report directly to the Head of Marketing, and play a critical part in shaping Daiso’s digital growth trajectory.

Key Responsibilities:

• Develop and implement digital marketing strategies that align with brand goals

• Manage and optimize digital ad placements across platforms (e.g., Facebook, Google, Twitter)

• Lead the creation, publishing, and performance tracking of digital and social media content

• Design and execute email marketing campaigns that drive customer retention and engagement

• Analyze campaign performance using Google Analytics and other reporting tools

• Conduct market research and competitor analysis to identify trends and opportunities

• Monitor campaign ROI and make data-driven recommendations to scale success

• Coordinate content production projects, ensuring alignment with brand messaging

• Collaborate with internal stakeholders and external partners to ensure campaign success

• Stay current with digital trends, tools, and best practices

• Develop and run A/B tests and conversion experiments

• Oversee digital marketing budgets and project timelines

Requirements:

• Bachelor’s degree in Marketing, Communications, or related field (or equivalent experience)

• 3+ years of experience in digital marketing, preferably in retail or consumer products

• Strong working knowledge of Facebook Ads, Google AdWords, Twitter Ads, and other advertising platforms

• Proficiency in Adobe Creative Suite (especially Premiere Pro, Photoshop, Illustrator)

• Understanding of SEO, analytics tools, and digital KPIs

• Familiarity with video and image specifications, aspect ratios, and frame rates

• Strong analytical and problem-solving skills

• Entrepreneurial mindset with a desire to test, learn, and iterate

• Excellent communication and collaboration skills

• Comfortable in a fast-paced, cross-functional team environment

• Occasional travel to the corporate office in Orange County, CA required

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Equal Opportunity Employer
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