Marketing Manager, Clients and Sector (Corporate/B2B)

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The Role

We are looking for a proactive and detail-oriented Marketing Manager to support our Client & Sector marketing initiatives targeting clients across key segments within Corporate and Institutional Banking (CIB). This role focuses on executing marketing activities that enhance client engagement and support revenue growth across key client segments and industry sectors.

Drawing on your banking experience, you will collaborate with Coverage, Sector Coverage, Strategy, Product and Marketing teams to lead the execution of marketing strategies designed to strengthen and deepen client relationships, originate new deals, increase market share. This role is ideal for a marketing professional enthusiastic about aligning industry expertise with client needs to drive commercial success.

Key Accountabilities:

Commercial Strategy & Growth Marketing

• Support the global marketing strategy for Corporate & Institutional clients, aligning with commercial growth objectives.
• Directly engage with the leaders of the International Mid-Market, Global Corporate and Institutional segments along with relevant industries and sectors, to assist in identifying and prioritizing marketing opportunities, connecting local requirements with global programs / campaigns.
• Design and execute marketing programs that drive client acquisition, strengthen and deepen client relationships, originate new deals and increase market share.

Segment & Sector Positioning

• Support the development of clear and distinct global value propositions that address segment and industry specific challenges, identifying and surfacing regional nuances.
• Collaborate with Product & Business Marketing to ensure solutions meet client needs.
• Work with global teams building tailored narratives that combine market insights, relevant current themes (e.g. digitalization) and the bank’s expertise.

Campaigns, Content & Projects

• Execute the integrated marketing campaigns designed by the Global team that enhance brand awareness and client engagement, and partner with cross-functional teams including Marketing Services to deliver impact.
• Develop regional campaigns (in agreement with Group) where there is a regional need not covered by the Global plan.
• Input in to the global content strategy and drive ongoing management and execution to ensure relevance for the segment including thought leadership pieces, digital content and client success stories to support marketing objectives. Commission local pieces specific to local activity, in agreement with group, where required.
• Partner with Events teams and the business on events strategy for the audience, and the delivery of strategic client forums and executive briefings that highlight segment and sector leadership.

Performance & Insights

• Track and analyze performance metrics related to brand, client engagement, pipeline influence, revenue and campaign effectiveness.
• Utilize data insights to refine marketing strategies continuously.

• Passionately advocate for client perspectives in marketing and go-to-market activities.

  
  Leadership & Teamwork



• Work in cross-functional teams, ensuring cohesive marketing effort across various areas and regions.
• Drive strong collaboration across all business lines and segments.
• Partner closely with Coverage, Sector Coverage, Product Marketing, Communications and Strategy teams as well as other marketing teams

In order to appl for this role, you will have the following:

• Graduate Degree is required, is required to obtain a work permit in the UAE.
• At least 7 years’ experience specializing in B2B marketing, with a focus on commercial marketing within global banking/ financial services or consulting firm is essential.
• We’re looking for experience preferably within corporate coverage.
• A strong understanding of Corporate Investment Banking segments, products and service is required.
• You will be passionate about customer centricity and the latest market trends

• Proven ability to deliver effective marketing strategies and campaigns.

  
  For further details and application information please visit our careers site, searching under reference number 0000LTET.

  
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Issued by The Hong Kong and Shanghai Banking Corporation Limited.