Marketing Manager (Growth/Product)

Job summary

DigiCert is seeking a Marketing Manager to lead go-to-market strategies for our SMB-focused cybersecurity SaaS products. You'll be joining a small, agile team operating within a larger brand—expect to wear multiple hats, get hands on with the products, and have real ownership over your work.

This is a hybrid role requiring 2 days/week in-office (lunch provided), with the flexibility and encouragement to come in more often as your schedule allows.

This role is a good fit for marketers who have:

• Strong aptitude for working with technical products and technical audiences (web hosting, cybersecurity, web development, etc.)
• Ability to build deep product/customer/market knowledge and translate that into compelling positioning and messaging.
• Experience driving revenue/growth through digital marketing channels such as conversion rate optimization (CRO), upselling/cross-selling, email marketing/automation, search engine optimization (SEO), search engine marketing (SEM), and digital advertising (PPC).

What you will do

• Build a deep understanding of our products, the problems they solve, how customers use them, and how they compare to competing products.
• Plan marketing campaigns/tactics to achieve our current goals (eg. SaaS signups).
• Work with our creative resources (in-house and freelance) to create stand-out marketing campaigns with clear, compelling messages and engaging visuals.
• Launch, manage, and iterate marketing campaigns to efficiently achieve their KPIs.
• Use analytics to measure and optimize key metrics, including conversion rate, free-trial upgrade rate, retention rate, CLV, etc.
• Work together to test and iterate new tactics to continue meeting our goals in a new world of zero-click searches, generative AI, and link-free social media feeds.

What you will have

• 5+ years of relevant marketing experience, with an emphasis on driving measurable revenue.
• Experience working in website technology (web hosting, web development, etc.) and/or cybersecurity—able to understand, use, and converse fluently about products in the space.
• Relevant education (for example: bachelor's degree in marketing; industry certifications such as CXL, Hubspot, MECLABS Institute, DigitalMarketer; or other relevant professional certifications or education).
• Experience working with several digital marketing channels such as email, SEM, digital advertising, ABM, SEO, etc.
• Proven ability to develop and communicate marketing messages that drive conversions (product positioning, copywriting, value proposition development, etc.)
• Experienced working with analytics tools such as Google Analytics, PowerBI, Google Looker Studio, etc.
• Proven ability to learn technical topics and understand/communicate with highly technical audiences.

Nice to have

• Experience in B2B SaaS / cybersecurity / web hosting industries
• Experience in entrepreneurial/startup environments
• Hands-on experience related to websites, web hosting, servers, etc.

Benefits

• Generous time off policies
• Top shelf benefits
• Education, wellness and lifestyle support

DigiCert offers a competitive benefits package for all of our full-time employees.

DigiCert is an Equal Opportunity employer and is committed to diversity in its workforce. In compliance with applicable federal and state laws, DigiCert prohibits discrimination on the basis of race or ethnicity, religion, color, national origin, sex, age, sexual orientation, gender identity/expression, veteran's status, status as a qualified person with a disability, or genetic information. Individuals from historically underrepresented groups, such as minorities, women, qualified person with disabilities, and protected veterans are strongly encouraged to apply.