Marketing Manager Healthcare

This role is responsible for shaping messaging, driving go-to-market strategy, and executing demand generation campaigns that grow engagement and pipeline within payer organizations. The ideal candidate brings deep B2B healthcare marketing experience, a passion for translating complex capabilities into clear value, and the ability to deliver measurable impact across multi-channel programs.

Key Responsibilities

Strategy & Planning

• Define and refine messaging frameworks and positioning to strengthen brand and value proposition with health plan buyers.
• Develop and execute multi-channel go-to-market strategies that accelerate pipeline growth and revenue across priority personas (marketing, clinical, IT, strategy leaders within payer organizations).
• Identify and scale high-performing channels email, paid media, webinars, SEO, and events to maximize ROI.
• Leverage data and market insights to uncover payer-specific opportunities, inform targeting, and refine campaigns.
• Contribute to go-to-market planning for payer product integrations, partnerships, and platform launches.
• Partner with Product Marketing to translate solutions into payer-specific value stories that drive adoption.

Campaigns & Execution

• Lead the development and execution of integrated campaigns targeting payer accounts, from top-of-funnel awareness through sales enablement.
• Build tailored assets pitch decks, 1-pagers, case studies that address the unique needs of health plans.
• Collaborate across content, design, and digital teams to launch landing pages, emails, paid media, webinars, and event activations.
• Leverage AI-enabled tools for faster execution, from drafting copy briefs to surfacing actionable insights.
• Experiment with new approaches and tools to improve campaign speed, efficiency, and impact.

Cross-functional Alignment

• Partner closely with Strategic Accounts, Sales, and Product to ensure alignment on payer strategy and messaging.
• Collaborate with the Demand Generation team to optimize funnel performance and segment-specific KPIs.
• Share buyer insights (payer decision-makers, influencers, and procurement stakeholders) to inform content and campaign strategies.
• Maintain the marketing calendar and editorial roadmap for health plan initiatives.

Measurement & Reporting

• Monitor campaign performance and deliver actionable insights to refine messaging, targeting, and segmentation.
• Track and report on KPIs including MQLs, SQLs, engagement, and influenced pipeline.
• Provide regular updates to leadership, highlighting wins, challenges, and next steps.
• Drive continuous improvement by leveraging data for deeper personalization and better conversion.

Product & Market Expertise

• Serve as a subject matter expert on payer audiences, market trends, and competitive dynamics.
• Maintain a library of reusable content and resources tailored for health plan engagement.
• Stay current on emerging payer business models, value-based care initiatives, and policy trends to inform strategy.

Required Qualifications

• 5+ years of B2B marketing experience in healthcare, ideally with health plans, payers, or health tech organizations.
• Proven success in go-to-market strategy, campaign execution, and demand generation for healthcare audiences.
• Strong storytelling and communication skills, able to simplify complex capabilities into compelling narratives for both technical and business audiences.
• Ability to lead cross-functional projects and influence across a matrixed organization.
• Data-driven mindset with experience leveraging CRM and marketing platforms (Salesforce, Pardot, 6sense, LinkedIn Campaign Manager, Monday.com).

Preferred Qualifications

• Experience in payer marketing, health IT, or digital health startups.
• Familiarity with diverse payer buyer personas, including product, clinical, strategy, and innovation leaders.
• Background in developing sales enablement and customer success materials.
• Comfortable navigating fast-moving, high-growth environments and embracing change.

Job Type: Contract

Pay: $50.00 - $54.00 per hour

Expected hours: 40 per week

Benefits:

• Health insurance

Work Location: Hybrid remote in Newark, NJ 07102