Marketing Manager - Local Operations

Compensation Details:

$130000 - 140000 per year + Bonus

Job Description:

Who We Are:

Ace Hardware has been serving neighbors throughout America for 100 years. Ace launched Ace Hardware Home Services and is now Bringing Helpful to Your Home℠. Ace Hardware Home Services offers a wide range of residential maintenance and home repair services including plumbing, heating, cooling, electrical, handyman and painting with the signature Ace Helpful service our customers know. Helpful is what we do – and Ace is on a Mission to be the best, most trusted provider of home preservation services.

As the Marketing Manager- Local Operations for Ace Home Services, you will oversee the strategy, execution and operationalizing of all marketing efforts and the development of 13+ local marketing plans for each of the Home Services Verticals. Your role will be critical in driving the growth and success of our Home Service brand, ensuring we continue to deliver innovative and effective local marketing campaigns that drive demand, grow sales, and increase awareness. You will collaborate with other Home Service business stakeholders to achieve the local marketing goals for Ace Hardware Home Services. Your thought-leadership will be critical as we integrate the Unique businesses into Ace Hardware Home Service business unit. Your insight on the local marketing needs of the respective business partners and how and when we integrate the branding will be instrumental work within the first 24-months, as well as building the foundation and operating rhythm that will be used going forward for local marketing execution within Ace Hardware Home Services.

What You’ll Do:

• Marketing Plan Development: Develop and execute a comprehensive marketing plan that is customized to the Ace Home Services verticals (Plumbing, Electrical, Heating & Cooling).
• Brand Strategy/Launch & Acquisition Integration: Personally lead the development and implementation of introducing the Ace Hardware brand across all newly acquired businesses within the next 24-months. This work will entail; agency partnership to develop launch plan, test methods on market readiness, tracking metrics & ROI on all market launch tactics. Metric for this work: Brand Consideration scores and ultimately market share growth after launch.
• Local Marketing Creative Asset Manager: Work closely with the Ace creative services team, local contracted vendors and marketing specialists to create all assets to support local marketing efforts such as: Sales Builder Pro assets, Lead Aggregators, Billboards, Truck Wraps, Stickers, Biz Cards, Yard Signs, Sponsorships, Referral, Membership, Financing, Red Bow related marketing materials and any other local marketing asset used in marketing.
• Agency Management: Work with the Director of Digital marketing and Ryno agency to spend annual digital investments throughout the year effectively. This work will require the integration into our customer tracking tool (Service Titan) and developing one unified scorecard we use to report leads, conversion, and efficacy of spend (monthly & annually). The deep analysis required on the efficacy of our spend and monthly accountability. Monthly reporting on the performance at each of the locations will be required.
• Strategic Ownership: Strategic planning with hired marketing agencies to manage and drive accountability of the critical KPIs, holding the marketing agency and local operating companies accountable to hitting forecast, YOY growth, profitable growth, and prudent investment for local marketing tactics. Key Performance Indicators will include (but not limited to); # of leads, CPL, lead conversion, retention of customer, lifetime value, reduced atrophy.
• Vendor Marketing Ambassador: Serve as the marketing czar and liaison between Ace Hardware Home Service marketing and Manufacturing partners to develop and maintain co-op programs, marketing scale and mutual efficiencies for local marketing efforts. Important to leverage the Ace purchasing power across all locations to aggregate co-op benefits across all locations.
• Operations Liaison: Responsible for working with the legal and licensing teams to maintain compliance across all marketing channels including, but not limited to Truck-wraps, Google profiles, digital and print tactics as required by the state or local municipality. Work closely with the Service Titan team on all integrations required to maintain marketing effectiveness.
• Budget Development: Lead the budget process for the VP of Marketing, which will require baseline budgeting with each of the 13+ verticals.

What you need to succeed:

• Bachelor’s degree.
• Minimum of 7 years of experience in marketing in Home Services industry or similar
• Leadership experience
• Home Services experience or similar industry highly preferred
• ServiceTitan experience preferred
• Strong leadership skills with the ability to motivate and manage a team of marketing professionals.
• Excellent communication skills both verbal and written with the ability to influence and persuade stakeholders at all levels of the organization.
• Strong analytical skills with the ability to interpret data, identify trends, and make informed decisions.
• Knowledge of local and digital marketing; including Out of home advertising, local marketing tactics, SEO, PPC, email marketing, social media, web design, ecommerce, and CRM
• Ability to work in a fast-paced, deadline-driven environment with incredible attention to detail.

Why should you join our team?

We live our values - W.E.L.I.G.H.T (Winning, Excellence, Love, Integrity, Gratitude, Humility, and Teamwork). Gratitude. Humility. Love. You don’t often see values like these in most corporate statements, but Ace is different. These things are important to us. They represent our commitment to the company, our employees, and to the Ace brand.

In addition to providing our employees a great culture, we offer competitive benefits* that address life’s necessities and perks, many of which expand and improve year after year, including:

• Incentive/Commission/Bonus opportunities (Based on role / grade level)
• 401(k) retirement savings plan with matching company contributions, eligible on your first day!
• Comprehensive health coverage (medical, dental, vision, company paid short-term disability, and long-term disability) and life insurance benefits for you and your dependents.
• Warehouse Merchandise Discount!
• Paid time off & paid holidays (depending on role and month of hire)
• Career Growth & opportunities within several channels (Plumbing, Heating, Cooling, Electrical, Handyman, Customer Service and others). Your career at Ace is more than just a job. It’s a chance to be part of something meaningful. We help locally-owned businesses thrive and make an impact in their communities.
• Ace invests in every employee we hire, with a key focus on development and coaching. We offer classes, facilitator-led courses, plus a performance management approach that goes beyond the typical annual review.
• Robust Employee Assistance Program, which will provide professional assistance for personal, legal, financial, work, childcare and elder care support.
• Benefits are provided in compliance with applicable plans and policies.

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About Ace Hardware Home Services

Ace Hardware Home Services is the most trusted provider of home preservation services backed by Ace Hardware and offering a wide range of residential maintenance and home repair services including plumbing, heating, cooling, electrical, handyman and painting.

Ace Hardware has been serving neighbors throughout America for nearly 100 years. Ace recognized the need for a trusted service provider for home repairs and launched Ace Hardware Home Services (AHHS). AHHS is now Bringing Helpful to Your Home℠ and it is our mission to deliver the same level of Helpful service, convenience & quality that you have come to expect from Ace Hardware.

Equal Opportunity Employer
Ace Hardware Home Services is committed to a policy of promoting equal employment opportunities. The company recognizes the importance of diversity and leveraging the skills and talents of all people to the mutual advantage of each individual and the organization. The company is committed to the prevention of employment discrimination related to race, religion, color, sex (including sexual harassment), gender identity, national origin, age, marital status, disability and military or veteran status, sexual orientation or any other action covered by federal or applicable state/local laws.

Disclaimer

The pay range for this position starts as listed in the job posting, but could be higher based on education and experience. Please note, compensation decisions are dependent on the facts and circumstances of each opening. We take into consideration the minimum requirements outlined in the job description, such as an individual’s education, training and experience, the position’s work location, required travel (if any), and external market conditions when determining the final salary for potential new hires.

Be aware that salary estimates published via alternate online job boards may not be a true representation of the actual pay range offered for this position. Please refer to the Ace Hardware Home Services position description for the accurate starting pay range information and feel free to discuss this with a Talent Acquisition professional if you are chosen to move forward with an interview.

This written “Position Description” is not intended to cover all aspects of the position listed. It is meant to cover the basic/general essential job functions of a particular position. Ace Hardware Home Services reserves the right to change job duties, including essential job functions, according to business necessity.

It is unlawful in Massachusetts to require or administer a lie detector test as a condition of employment or continued employment. An employer who violates this law shall be subject to criminal penalties and civil liability.