Marketing Manager (mobile application)

Job Title : Head of Marketing.

As the first hire in a new marketing department, the Head of Marketing will lead the role in a new fast-paced marketplace company through its Platform. He will be foundational in building the department from the ground up. The role requires a strategic thinker and a hands-on executor with a deep understanding of digital marketing, customer behavior, and marketing-tech integration. This leader will drive go-to-market planning, lead campaign execution, manage the external marketing agency, and ensure all efforts align with business growth objectives.

Key Responsibilities :

• Develop and implement a comprehensive marketing strategy (short, mid, and long term) focused on brand awareness, customer acquisition, and retention.
• Lead the creation of a Go-to-Market (GTM) plan, including audience segmentation, messaging, channel selection, and positioning.
• Supervise and collaborate with the marketing agency to ensure timelines, creative quality, and performance KPIs are met.
• Oversee marketing content production, including written copy, visuals, videos, and ad creatives.
• Manage and optimize paid digital advertising campaigns (Google Ads, Meta, TikTok, Snapchat, etc.).
• Strategize and execute influencer marketing campaigns that align with the brand and budget.
• Ensure proper integration between marketing tools and the company’s platform (CRM, analytics, email, Meta Pixel, Conversion APIs, etc.).
• Design and manage segmented email marketing campaigns and customer engagement flows.
• Build and update Customer Personas and map out detailed Customer Journeys to improve engagement and conversion.
• Propose and implement content marketing strategies (e.g., SEO, blogging) as needed.
• Analyze campaign performance and produce periodic reports to assess ROI and effectiveness.
• Continuously evaluate and manage the marketing agency’s deliverables and relationship.
• Identify and plan for growth opportunities across new geographies, customer types, or partnerships.
• Recommend and utilize marketing technology (MarTech) tools to enhance productivity and performance.

Qualifications & Experience :

• Minimum of 5 years of experience in digital marketing, with at least 2 years in a leadership role.
• Proven track record in managing paid media and meeting acquisition/retention KPIs.
• Advanced knowledge of tools such as Google Ads, Meta Ads, GA4, CRM platforms, and Looker Studio.
• Strong experience of working with and managing marketing agencies or third-party vendors.
• Excellent copywriting and content development oversight skills.
• Previous experience in launching or growing digital platforms or mobile apps.
• Hands-on knowledge of influencer marketing in the GCC market.
• Experience in email marketing with intelligent segmentation and campaign automation.
• Solid understanding of the Saudi market and the beauty, photography, or lifestyle service sectors.
• Bilingual proficiency in Arabic and English (spoken and written).

Key Personal Traits :

• Entrepreneurial spirit and ability to build systems and teams from scratch.
• Strong leadership and stakeholder management skills.
• Data-driven with excellent analytical and reporting abilities.
• Flexible and agile in high-growth, fast-paced environments.
• Ability to balance long-term strategy with short-term execution.