Marketing Manager – Paid Advertising

ABOUT THE COMPANY

Savvital is a forward-thinking organization that provides diversified services to small and medium-sized businesses in the international market to enable them to build their future while benefiting from our customized solutions. Our team of educated experts are motivated individuals excited to handle tasks that add real capacity to a client's workday.

Our mission is to provide affordable solutions to growing companies through strategic task delegation. We envision creating an ecosystem that resonates with the human touch every business needs.

ABOUT THE ROLE

As a Marketing Manager – Paid Advertising, you will own the paid search strategy for one of Savvital's US-based clients that specializes in home services businesses such as HVAC, plumbing, electrical, roofing, and pool services. This is a strategic, hands-on role that goes beyond campaign setup—you will be responsible for driving lead generation through high-performing Google Ads campaigns, persuasive ad copy, and conversion-focused landing pages.

This is a long-term opportunity with potential for full-time engagement for the right candidate. Applicants without direct home services PPC experience will not be considered.

WHAT YOU'LL BE DOING

Google Ads Strategy & Campaign Management

• Create, manage, and optimize Google Ads campaigns for home services businesses.
• Build complete Google Ads strategies, including account structure, keyword research, bidding strategies, and budget allocation.
• Lead search-first campaign execution; manage Local Services Ads (LSAs) where applicable.
• Continuously monitor performance and optimize for cost per lead (CPL), lead quality, and conversion rates.

Ad Copy & Landing Page Optimization

• Write high-converting Google Ads copy aligned with local and service-based search intent.
• Write and edit landing page copy focused on lead generation and user intent.
• Provide strategic input on landing page design, including UX, layout, CTAs, form flow, and messaging hierarchy.
• Apply conversion rate optimization (CRO) principles to improve funnel performance.

Performance Analysis & Client Communication

• Track and analyze campaign performance, identifying insights and opportunities for improvement.
• Prepare clear, actionable performance reports for clients.
• Participate in client meetings and strategy calls to review results, explain insights, and recommend next steps.
• Communicate proactively with clients, providing transparency and strategic guidance.

WHAT WE'RE LOOKING FOR

• Proven, hands-on experience managing PPC campaigns specifically for home services businesses (required).
• Strong expertise in Google Ads, with a focus on Search campaigns; LSAs experience is a plus.
• Excellent copywriting skills for both ads and landing pages.
• Conversion-focused mindset with a strong understanding of funnels, buyer intent, and local search behavior.
• Fluent English with strong written and verbal communication skills.
• Comfortable leading client calls and presenting strategy over Zoom.
• Ability to own campaign strategy and make data-driven recommendations—not just execute tasks.
• Highly organized, reliable, responsive, and accountable.

NICE TO HAVE

• Experience with local lead generation and call-based campaigns.
• Familiarity with landing page platforms such as WordPress, GoHighLevel (GHL), Unbounce, or similar tools.
• Experience with CRO and A/B testing methodologies.
• Prior experience working in a digital marketing agency environment.

COMPENSATION & BENEFITS

• Market-competitive compensation aligned with experience.
• Performance-based incentives tied to lead quality and campaign results.
• Long-term engagement with potential for full-time placement.
• Allowances for internet, electricity, and wellbeing.
• Medical insurance coverage.
• Annual bonuses and increments.