Job Title: Marketing Manager
Company: biznet
Job Overview
We are seeking an experienced and strategic Marketing Manager to lead our marketing initiatives within a project management consultancy and development advisory environment.
This role focuses on B2B marketing B2c, positioning the company as a trusted partner for developers, investors, and landowners, and generating qualified leads for project management and consultancy services.
The ideal candidate will have a strong understanding of professional services marketing, with the ability to translate technical capabilities into compelling value propositions.
Key ResponsibilitiesStrategic Marketing
- Develop and execute a B2B marketing strategy aligned with business development goals
- Position the company as a market leader in PMC and advisory services
- Identify target client segments and define go-to-market strategies
Lead Generation & Campaigns
- Design and manage campaigns to generate qualified developer and investor leads
- Utilize channels such as LinkedIn, email marketing, content marketing, and partnerships
- Support business development with lead generation and client engagement strategies
Content & Brand Development
- Oversee creation of high-value content, including:
- Market insights
- Case studies
- Feasibility reports (marketing format)
- Ensure consistent brand messaging across all platforms
Digital Marketing
- Manage company presence across LinkedIn, website, and digital platforms
- Oversee website performance, SEO, and analytics
- Optimize campaigns based on data and performance insights
Marketing & Sales Alignment
- Work closely with business development teams to:
- Align marketing with revenue targets
- Improve lead quality and conversion
- Track pipeline and campaign effectiveness
Partnerships & Networking
- Build relationships with developers, consultants, and industry stakeholders
- Identify opportunities for collaboration, events, and strategic partnerships
RequirementsEducation
- Bachelor’s degree in Marketing, Business, or related field
Experience
- 5 + years of experience in marketing
- Proven experience in:
- B2B marketing b2c
- Consultancy / real estate / construction / engineering sectors
Skills
- Strong understanding of B2B lead generation strategies
- Experience with LinkedIn marketing and professional audience targeting
- Excellent communication and content development skills
- Analytical mindset with experience in campaign performance tracking
Key Competencies
- Strategic thinking
- Commercial awareness
- Relationship building
- Execution focus
- Results-driven mindset
What We’re Looking For
- Someone who understands how to market services, not just products
- Ability to generate real business opportunities, not just impressions
- Strong alignment with business development and revenue growth
Job Type: Full-time
Pay: AED12,000.00 - AED15,000.00 per month
Experience:
- Marketing Manager: 8 years (Required)
- Real Estate: 5 years (Required)