Marketing Manager: Real Estate

Job Summary:

The Marketing Manager is responsible for developing and executing strategic marketing plans to promote the company’s real estate properties, brand, and services. This role involves leading marketing campaigns, managing a team, and collaborating with sales and development teams to ensure alignment between marketing efforts and business goals. The ideal candidate is creative, results-oriented, and experienced in the real estate industry.

Key Responsibilities:

• Marketing Strategy Development:
• Create and implement comprehensive marketing plans to promote residential, commercial, and mixed-use properties.
• Identify target audiences and tailor campaigns to attract prospective buyers, tenants, and investors.
• Monitor market trends, competitor activities, and customer preferences to adjust strategies accordingly.
• Campaign Management:
• Plan and execute multi-channel marketing campaigns, including digital, social media, print, outdoor advertising, and events.
• Oversee content creation for promotional materials such as brochures, property listings, websites, and video tours.
• Track and evaluate the effectiveness of campaigns using analytics and reporting tools.
• Brand Management:
• Ensure consistent branding across all marketing materials and communication channels.
• Develop strategies to enhance the company’s reputation and market presence.
• Collaborate with design and content teams to maintain high-quality visuals and messaging.
• Digital Marketing:
• Manage and optimize the company’s online presence, including websites, social media accounts, and email campaigns.
• Use SEO, SEM, and PPC strategies to drive traffic and generate leads.
• Analyze online performance metrics to refine digital marketing efforts.
• Lead Generation and Collaboration:
• Work closely with the sales team to generate qualified leads and support their efforts.
• Develop marketing materials and presentations to assist the sales process.
• Build and maintain relationships with brokers, developers, and other industry stakeholders.
• Event Planning and Coordination:
• Organize and oversee open houses, property showcases, and community engagement events.
• Represent the company at real estate expos, trade shows, and networking events.
• Budget Management:
• Develop and manage the marketing budget, ensuring optimal allocation of resources.
• Negotiate contracts with vendors, agencies, and media outlets to maximize ROI.
• Team Leadership:
• Recruit, train, and manage a marketing team to execute projects effectively.
• Provide guidance, feedback, and support to foster a productive work environment.

Requirements:

• Education: Bachelor’s degree in Marketing, Business Administration, or a related field.
• Experience:
• Minimum of 5 years of marketing experience, with at least 2 years in real estate.
• Proven track record of successful campaigns and lead generation.
• Skills:
• Strong knowledge of real estate markets and buyer behavior.
• Expertise in digital marketing tools, CRM systems, and analytics platforms.
• Excellent communication, negotiation, and leadership skills.
• Creative mindset with strong attention to detail.
• Certifications: Certifications in Digital Marketing, SEO, or Social Media Management are a plus.

Job Type: Full-time

Pay: ₹25,000.00 - ₹35,000.00 per month

Benefits:

• Cell phone reimbursement
• Internet reimbursement
• Provident Fund

Work Location: In person