Marketing Manager-Retail Fashion- Arabic Speaker

Job Title: Marketing Manager – Retail (Fashion) Arabic Speaker

Department: Marketing
Reports To: General Manager
Location: Dubai

Job Purpose:

To develop and execute the brand’s marketing strategy across all retail and digital channels, driving sales growth, brand awareness, and customer engagement. The Marketing Manager plays a key role in positioning the brand within the fashion market, managing campaigns, and ensuring all marketing activities align with the company’s vision and business objectives.

Key Responsibilities:1. Marketing Strategy & Planning

• Develop and implement annual marketing plans aligned with business goals and seasonal collections.
• Define marketing budgets and ensure effective allocation of resources for maximum ROI.
• Conduct market research to identify trends, competitor activities, and customer preferences.
• Propose and execute campaigns that enhance brand visibility and customer loyalty.

2. Brand Management

• Maintain consistent brand identity across all communication materials and platforms.
• Collaborate with the Visual Merchandising and Product teams to ensure cohesive brand storytelling in stores and online.
• Manage photoshoots, creative direction, and content production for campaigns and look books.

3. Digital Marketing & E-Commerce Support

• Oversee digital marketing efforts, including social media, SEO, Google Ads, Meta Ads, and email marketing.
• Coordinate with the E-commerce team to optimize traffic, conversion rates, and online promotions.
• Analyze digital performance metrics and develop strategies for growth.

4. Campaign Management

• Plan and execute seasonal launches, sales events, and brand collaborations.
• Liaise with external agencies, media partners, and influencers to maximize campaign reach.
• Ensure timely rollout of promotional materials and in-store activations.

5. Customer Engagement & CRM

• Develop and manage customer loyalty programs and CRM strategies to increase retention.
• Analyze customer data to segment audiences and personalize marketing communication.
• Gather feedback from stores to understand customer needs and adjust strategies accordingly.

6. Reporting & Analysis

• Track and analyze performance of marketing campaigns against KPIs.
• Provide regular reports on marketing ROI, footfall, sales uplift, and digital engagement.
• Recommend adjustments based on performance insights and market dynamics.

Requirements:

• Bachelor’s degree in Marketing, Business Administration, or related field.
• Minimum 5–7 years of experience in retail marketing, preferably in fashion, footwear, or lifestyle brands.
• Strong understanding of both offline (retail) and digital marketing channels.
• Experience managing marketing budgets and external agencies.
• Creative thinker with excellent communication and leadership skills.
• Proficiency in marketing analytics tools (Google Analytics, Meta Business Suite, etc.).
• Strong sense of fashion, aesthetics, and trend awareness.

Key Competencies:

• Strategic Thinking & Planning
• Brand & Campaign Management
• Leadership & Team Coordination
• Analytical & Decision-Making Skills
• Creativity & Innovation
• Communication & Presentation Skills

Job Type: Full-time

Pay: AED10,000.00 - AED12,000.00 per month