Job Purpose

Brand Manager - Automotive Parts

To manage the brand, pricing, and marketing execution for all automotive product categories including lubricants, batteries, filters, tires, and spare parts brands. This role owns full principle coordination, campaign planning, product launches, and market presence across retail and B2B channels.

Combining category ownership under one Brand Manager improves visibility, control, and consistency of field execution. It enables unified planning across multiple product lines while maintaining accountability for principal engagement and performance. Additionally, it enhances overall marketing effectiveness by ensuring cohesive management of the 4 Ps — Product, Price, Place, and Promotion — driving stronger brand awareness and market impact.

Job Responsibilities

Key Objectives

• • Deliver category growth for both engine and chassis product lines
• • Align brand submissions, pricing plans, and campaigns with principles
• • Execute timely promotions and ensure visibility across sales channels
• • Support the field team with toolkits, reports, and market-specific campaigns

Key Responsibilities

• • Act as key account holder with brand owners
• • Coordinate pricing files, product submissions, and campaign reporting
• • Plan and implement marketing calendars for retail, wholesale, and fleet
• • Drive trade campaigns, bundles, and end-user promotions
• • Collaborate with commercial admin, logistics, and sales to ensure availability and readiness of campaigns
• • Lead reporting cycles and budget management for assigned brand categories

Job Requirements

Qualifications & Experience

• • Bachelor’s degree in Marketing, Business, Engireering or Industrial Trade
• • 8+ years in brand or product marketing within automotive
• • Experience in managing multiple brands and cross-functional coordination
• • Strong analytical, communication, Business planning,market studies prepartion and campaign execution skills

Knowledge & Skills

• Product knowledge:- knowledgeable of aftermarket/ auto ancillary product
• Customer and Personal Service:- Knowledge of principles and processes for providing customer and personal services. This includes customer needs assessment, meeting quality standards for services, and evaluation of customer satisfaction
• Sales and Marketing:- Knowledge of principles and methods for showing, promoting, and selling products or services. This includes marketing strategy and tactics, product demonstration, sales techniques, and sales control systems.
• Administration and Management:- Knowledge of business and management principles involved in strategic planning, resource allocation, human resources modelling, leadership technique, production methods, and coordination of people and resources.
• Critical Thinking:- Using logic and reasoning to identify the strengths and weaknesses of alternative solutions, conclusions or approaches to problems
• Leadership Skills:- identifying the developmental needs of others and coaching, mentoring, or otherwise helping others to improve their knowledge or skills.
• Organizing, Planning, and Prioritizing Work:- Developing specific goals and plans to prioritize, organize, and accomplish team work.
• Problem Solving:- identifying complex problems and reviewing related information to develop and evaluate options and implement solutions.