Marketing Manager - Security Deartment

Key responsibilities

• Strategy and planning: Develop and execute marketing strategies and go-to-market plans specifically for security products or services.
• Content and messaging: Create and oversee the production of security-focused content, such as white papers, case studies, and website copy, to clearly communicate the company's value proposition.
• Campaign management: Design, launch, and manage marketing campaigns across various channels to generate demand and build awareness, including online, events, and thought leadership programs.
• Performance analysis: Track key performance indicators (KPIs) to measure campaign effectiveness, analyze marketing data, and make data-driven adjustments to strategies.
• Budget management: Manage the marketing budget to ensure effective allocation of resources across different programs and activities.
• Cross-functional collaboration: Work closely with other departments, such as product management, sales, engineering, and corporate security, to align marketing efforts with business goals.
• Brand building: Maintain a consistent brand identity and messaging across all marketing materials and represent the company at security events.
• Team leadership: Lead, manage, and mentor a team of marketing professionals to achieve departmental objectives.

Required skills and qualifications

• Proven experience in a marketing leadership role, preferably in the cybersecurity or identity management sector.
• Experience in developing and executing marketing strategies and campaigns.
• Strong understanding of digital marketing principles and web analytics tools.
• Excellent written and verbal communication skills, with experience creating customer-facing content.
• Ability to analyze data and translate insights into actionable strategies.
• Strong project management and multitasking abilities.
• Experience with budget management and team leadership.

Job Type: Full-time

Pay: AED3,000.00 - AED5,000.00 per month