Marketing Officer

Job Objective:

Support the company’s marketing efforts by organizing campaigns, managing events, handling social media, and collaborating with all departments to ensure brand consistency and market presence.

Key Responsibilities:

Campaign Management:

• Plan, execute, and manage multi-channel marketing campaigns, ensuring timely delivery and consistent messaging.
• Collaborate with cross-functional teams to ensure alignment with business objectives and maximize campaign impact.

Content Creation & Management:

• Create, edit, and manage engaging content for digital platforms, including websites, social media, and email marketing.
• Work closely with design teams to produce visual assets that support marketing initiatives.

Brand Consistency & Communication:

• Ensure consistent brand messaging and voice across all marketing channels and touchpoints.

Performance Tracking & Reporting:

• Track and analyze the performance of marketing campaigns using analytics tools.
• Provide regular reports and insights on key performance indicators (KPIs) such as customer engagement, conversion rates, and ROI.

Social Media & Community Engagement:

• Oversee social media accounts, curate content, and foster engagement with followers.
• Monitor and respond to customer inquiries on social media, ensuring a positive brand presence.

Event Coordination:

• Plan and execute marketing events, trade shows, and conferences, ensuring effective promotion and maximum attendance.
• Collaborate with external partners and vendors to ensure seamless event execution.
• Conduct market research and analyze trends to improve marketing strategies.

Qualifications & Requirements:

• Bachelor’s degree in Marketing or related field.
• Minimum 2 years of marketing experience.
• Strong knowledge of marketing functions, events, activities, and especially social media management.
• Fluency in Arabic and English (spoken and written) is essential.
• Strong communication, organizational, and computer skills.