Marketing Officer

Job Title: Marketing Officer (Field Work)

Department: Sales & Marketing

Location: Field-Based / As Assigned

Reports To: Marketing Manager/ Project Head

Job Purpose

The Marketing Officer (Field Work) is responsible for executing on-ground marketing activities, developing market presence, generating leads, strengthening customer relationships, and supporting sales objectives through regular field visits and market intelligence.

Key Responsibilities

Field Marketing & Market Development

• Conduct daily field visits to retailers, dealers, distributors, and potential customers.
• Promote company products and services through face-to-face meetings.
• Identify new markets and business opportunities.
• Ensure effective market coverage within assigned territories.

Customer & Dealer Relationship Management

• Build and maintain strong relationships with customers and channel partners.
• Address customer queries and coordinate resolution with internal departments.
• Support onboarding of new dealers and retailers.

Sales Support

• Assist sales team in achieving monthly and quarterly sales targets.
• Collect orders and coordinate with supply chain and accounts for execution.
• Monitor market demand and provide sales forecasts.

Market Intelligence & Reporting

• Monitor competitor activities, pricing strategies, and promotional campaigns.
• Collect customer feedback and market insights.
• Prepare and submit daily field reports, weekly summaries, and monthly performance reports.

Promotional & Branding Activities

• Execute field promotions, product demonstrations, and roadshows.
• Ensure availability and proper use of POS and branding materials.
• Support exhibitions, trade fairs, and marketing events.

Compliance & Discipline

• Follow company policies, pricing guidelines, and ethical standards.
• Maintain professional conduct and represent the company positively in the market.

Job Requirements

Education

• Bachelor’s degree in Marketing, Business Administration, or related field (preferred).

Experience

• 1–3 years of experience in field marketing, outdoor marketing, or field sales.
• Fresh candidates with strong communication skills may also be considered.

Skills & Competencies

• Excellent communication and interpersonal skills.
• Strong negotiation and persuasion abilities.
• Ability to work independently in the field.
• Basic knowledge of MS Office and mobile reporting tools.
• Good understanding of local markets.

Other Requirements

• Willingness to travel extensively.
• Valid motorcycle driving license (where applicable).
• Physically fit for field work.

Key Performance Indicators (KPIs)

• Daily field visits and market coverage
• Lead generation and order conversion
• Customer and dealer development
• Market intelligence reporting quality
• Achievement of assigned targets

Job Type: Full-time

Experience:

• marketing: 3 years (Preferred)

Location:

• Lahore (Required)

Work Location: In person