Marketing officer

A Marketing Officer develops and implements strategies to promote a company's products/services, executing campaigns, analyzing market trends, managing digital presence (social media, content), coordinating events, and collaborating with sales/design teams, with key duties including market research, performance tracking, budget management, and ensuring brand consistency across channels. Key Responsibilities

• Campaign Management: Plan, execute, and monitor integrated marketing campaigns (digital, social, print).
• Market Research: Analyze data, identify target audiences, study trends, and track competitor activities.
• Content Creation: Develop engaging content for websites, social media, emails, and promotional materials.
• Brand Management: Maintain consistent brand identity and messaging across all platforms.
• Event Coordination: Organize promotional activities, product launches, trade shows, and other events.
• Digital Marketing: Manage social media, SEO, PPC, and website updates.
• Performance Analysis: Track campaign effectiveness using analytics, report on metrics, and optimize strategies.
• Collaboration: Work with sales, PR, design, and management teams to align goals.
• Budgeting: Help manage marketing budgets and expenditures.

Key Skills & Requirements

• Bachelor's degree in Marketing, Communications, or a related field.
• Strong communication, organizational, and analytical skills.
• Knowledge of digital marketing, social media, and market research.
• Creativity, leadership, and budget management.

What They DoA Marketing Officer acts as a core contributor to a company's promotional efforts, bringing campaigns to life from concept to evaluation, ensuring marketing activities drive business goals and increase brand visibility

Job Types: Full-time, Permanent

Pay: ₹17,000.00 - ₹25,000.00 per month

Benefits:

• Internet reimbursement

Work Location: In person