Marketing Operations Manager

About the Firm

Deldar Legal is a premier California law firm specializing in personal injury and consumer protection actions. Our attorneys and staff are committed to excellence and to preparing every case for trial. Our legal team, including our support staff, operates with integrity, discipline, and a relentless focus on achieving outstanding results for our clients.

Position Overview

We are seeking a highly motivated, data-driven Marketing Operations Manager (Digital & AI) to lead our in-house marketing function and strengthen our brand. This is an exciting opportunity to own the firm’s marketing engine — designing, executing, and optimizing campaigns that drive awareness, high-quality case leads, and sustainable growth.

The ideal candidate is:

• An analytical thinker who is comfortable with data, experimentation, and KPIs
• A hands-on digital marketer with deep experience across PPC, SEO/SEM, paid social, and performance marketing
• An early adopter of AI, using tools to improve content creation, workflows, targeting, and decision-making

This is a full-time, onsite position at our Westwood headquarters.

Key Responsibilities

Marketing Strategy & Operations

• Develop and implement integrated marketing plans that align with the firm’s revenue goals and practice-area priorities
• Own and optimize the marketing funnel from awareness to lead to retained client, with a focus on cost-per-lead and cost-per-case
• Build, manage, and continuously improve the firm’s MarTech stack (CRM, marketing automation, analytics, call tracking, lead intake tools, pixels, etc.)

Digital & AI-Driven Campaigns

• Plan, launch, and optimize PPC, SEO/SEM, and paid social campaigns (Google, Meta, TikTok, YouTube, etc.) to drive qualified case inquiries
• Implement and manage AI tools for content creation, ad copy, landing pages, email nurturing, and internal marketing workflows
• Develop and manage A/B testing, conversion rate optimization, and landing page experiments to improve performance

Branding & Content

• Oversee the continued development and consistency of the firm’s brand and messaging across all channels
• Develop and execute social media strategies (Instagram, Facebook, TikTok, YouTube, LinkedIn, etc.) to grow followers, engagement, and inbound client inquiries
• Collaborate with attorneys and staff to create compelling case-result stories, educational content, and testimonials that build trust and authority

Data, Analytics & Reporting

• Establish and track key performance indicators (KPIs) across all marketing channels (CPL, CAC, ROAS, LTV, intake conversion, etc.)
• Build regular dashboards and reports to communicate performance to firm leadership and make data-driven decisions in real time
• Conduct ongoing market and competitor research to identify trends, opportunities, and areas for improvement

Community, Events & Partnerships

• Coordinate events, sponsorships, and community initiatives that support the firm’s brand and client acquisition goals
• Identify and manage relationships with external vendors and agencies as needed (creative, media buying, SEO, video, etc.)

Team Leadership

• Partner with HR to hire, train, and develop a strong in-house marketing team over time (coordinators, content creators, social media, etc.)
• Provide clear goals, structure, and feedback, fostering a collaborative, accountable, and results-driven culture

Qualifications & Experience

• Bachelor’s degree in Marketing, Business, Communications, or a related field; a Master’s degree is a plus
• 5+ years of hands-on digital marketing experience with demonstrated results in lead generation and customer acquisition; professional services or legal industry experience is highly desirable
• Proven track record of increasing brand visibility, reach, and lead volume through effective marketing strategies
• Strong understanding of SEM, SEO, paid social, and social media platform management
• Experience with AI tools for marketing (e.g., AI copywriting, chatbots, predictive analytics, automation workflows)
• Strong analytical skills, including experience with Google Analytics (GA4), ad platforms, dashboards, and reporting
• Demonstrated leadership and project-management skills, with the ability to manage multiple campaigns and priorities simultaneously
• Proficiency with MS Office and familiarity with CRM and marketing automation platforms

Why Join Deldar Legal

• Opportunity to work with a growing, highly reputable law firm
• A collaborative, dynamic, and results-driven work environment
• Significant room for professional growth and the ability to directly impact the firm’s expansion
• Direct collaboration with attorneys and paralegals who take their craft seriously
• Practice areas include Personal Injury and Consumer Class Actions, offering meaningful work that impacts real people

What We Offer

• $100,000 - $150,000 Per Year, Commensurate with Experience
• Proficiency and Performance Bonus
• Year-End Bonus
• Case Acquisition Bonus
• Employee Referral Bonus
• Group Health Insurance (HMO/PPO)
• IRA Retirement Savings Match
• Paid Time Off
• Paid Sick Days
• Paid Holidays
• Paid Indoor Garage Parking
• Inclusive, Supportive, and Collaborative Team-Driven Culture
• Walking Distance to Westwood Village
• Dog-Friendly Office

To All Recruitment Agencies

Deldar Legal does not accept unsolicited agency resumes. Please do not forward resumes to Deldar Legal’s employees or any other company location. Deldar Legal is not responsible for any fees related to unsolicited resumes and will not pay fees to any third-party agency or company that does not have a signed agreement with the Company for this specific role.

Equal Opportunity Statement

Deldar Legal provides equal employment opportunities to all employees and applicants and prohibits discrimination and harassment of any type without regard to race, color, religion, age, sex, national origin, disability status, genetics, protected veteran status, sexual orientation, gender identity or expression, or any other characteristic protected by federal, state, or local laws.

Pay: $100,000.00 - $150,000.00 per year

Benefits:

• Health insurance
• Paid time off
• Referral program
• Retirement plan

Application Question(s):

• Will you now or in the future require sponsorship to work in the United States?
• Are you able to share a portfolio or work samples upon request?
• This position is not remote or hybrid.  Are you available for a full-time, onsite position at our Westwood HQ?
•  How many years of experience do you have in Digital & AI Marketing?
• If you have law firm marketing experience, please list it here.
• Please include your LinkedIn profile.

Ability to Commute:

• Los Angeles, CA 90024 (Required)

Work Location: In person