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Marketing Operations Specialist
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We’re looking for a detail-oriented Marketing Operations Specialist to join our team and help drive measurable results across multiple marketing channels. This role blends campaign execution with data analysis, requiring a strong grasp of digital platforms and the ability to turn insights into action.
Key Responsibilities
- Implement and track marketing campaigns across PPC, email, social media and other channels.
- Manage PPC efforts, including:
- Keyword research and monitoring
- Ad copy review and optimization
- Budget tracking and performance reporting
- Collaboration with our PPC agency for ongoing improvements
- Conduct competitor and market research (pricing, products, keywords).
- Maintain and update campaign performance reports, including our Aero Scorecard.
- Build and manage prospect lists for outbound campaigns using tools like ZoomInfo, Charm.io, etc.
- Manage and maintain CRM data accuracy.
- Track and analyze campaign metrics using Google Analytics and other reporting tools.
- Collaborate with the marketing team to create and edit landing pages and campaigns.
- Technical monthly audit of Aero’s website and working with vendors to resolve any issues/red flags.
- Social Media Coordination including:
- Working with the Marketing Director to coordinate monthly calendar
- Coordinate posts and respond to posts
- Reputation Management
- SEO Keyword management
Job Requirements
- Minimum of 2 years of experience in digital marketing or a related role.
- Hands on experience with PPC platforms, Google Analytics and campaign management tools.
- Proficiency with CRM platforms and marketing automation tools.
- Strong analytical skills with the ability to interpret data and generate actionable insights.
- Highly skilled in Excel.
- Ability to manage multiple projects and meet deadlines.
- Excellent organizational and time management skills.
- Bachelor’s degree in Marketing, Communications, Business or a related field
What We Offer
- Competitive salary based on experience.
- Opportunity to earn a quarterly bonus.
- Opportunity to work in a collaborative, growth-focused environment.
- Medical, dental and vision insurance.
- Employer paid life/AD&D Coverage (Up to $50K).
- Employer paid short term disability (up to 26 weeks).
- Additional voluntary life/AD&D coverage (for yourself, spouse and child(ren)).
- Voluntary long-term disability coverage.
- Voluntary group accident, critical illness, hospital and cancer coverage.
- 401(k) Retirement Saving Plan (includes 100% company match up to the first 4% employee contribution).
- Generous paid time off program – 3 weeks of PTO starting first full year of employment (prorated first year based on hire date).
- 7 paid holidays (Closed New Year’s Day, Memorial Day, 4th of July, LaborDay, Thanksgiving Day, Christmas Eve and Christmas Day).
- Employee Assistance Program (EAP).
- Community outreach programs – annual employee selected and driven fundraisers (Pink Ribbon Girls, National MS Society, Food Drive, Holiday Toy Drives, ALS, St. Aloysius, March of Dimes, Red Wolf Sanctuary).
- Aero is a drug-free workplace with a keen focus on safety.
- Aero is an Equal Opportunity Employer.
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