Marketing & Outreach Assistant

Overview:
Marketing plays a meaningful role in helping our clinic raise community awareness and connect individuals to available services through clear, ethical, and compliant public messaging. We are seeking a Marketing & Outreach Assistant to support these efforts through thoughtful, hands-on marketing execution across digital and community marketing channels.

What you’ll do:

Marketing Execution & Outreach

• Support execution of public marketing campaigns across social media, website platforms, community outreach efforts, email newsletters, and digital advertising using approved messaging.
• Assist with promotion of new services, events, and educational programs through compliant public outreach materials.
• Participate in brainstorming and planning discussions by providing creative ideas and performance insights to support decision-making.

Brand Application

• Apply existing brand standards across marketing content, digital assets, printed materials, and community outreach collateral.
• Support rollout of approved brand updates across all public-facing marketing channels.
• Review materials for alignment with visual identity, messaging tone, and compliance standards.

Content Creation & Design

• Create graphic content, still imagery, and short video materials for public marketing and outreach use.
• Write compelling marketing copy for:
• Social media posts
• Website updates
• Email newsletters and announcements
• Community brochures and informational flyers
• Presentations supporting outreach and referral education
• Create materials supporting clinic visibility, community referral relationships, and internal engagement initiatives, such as team announcements, milestone celebrations, and other internal communications.

Digital & Website Support

• Update website content using Squarespace.
• Build and manage landing pages for promotional initiatives.
• Perform basic HTML edits as needed.
• Ensure website content aligns with current branding and compliance guidelines.

Social Media & Community Presence

• Create, schedule, and monitor social media posts across Facebook, Instagram, and LinkedIn.
• Support general, non-clinical engagement with the community in comment moderation and direct message routing using approved response guidelines.

Campaign & Outreach Support

• Assist with coordination of paid advertising campaigns on Meta, Google, and YouTube using approved messaging.
• Support public email communications such as newsletters and educational announcements.
• Assist with logistics and materials for community events, presentations, and external referral outreach initiatives.

Analytics & Reporting

• Track performance of public marketing campaigns, website traffic, and social engagement.
• Prepare summary reports to support campaign evaluation and improvement.

Collaboration & Operations

• Work closely with leadership and clinic team members to coordinate marketing and community outreach efforts.
• Maintain content calendars, asset libraries, project trackers, and reporting documentation.
• Independently manage daily marketing priorities and deadlines while coordinating approvals and direction with leadership.

Ethical & HIPAA Compliance

• Perform all marketing responsibilities with strict adherence to healthcare marketing ethics and HIPAA privacy standards.
• Ensure no protected health information (PHI) is created, accessed, shared, or used as part of marketing activities.

Qualifications:

• 2-3 years of experience in marketing, digital marketing, or agency support roles.
• Comfortable creating both static graphics and short-form video content.
• Experience updating websites using Squarespace or similar platforms.
• Basic HTML editing skills preferred.
• Exposure to email marketing platforms and CRM tools is a plus.
• Strong writing skills with attention to accuracy, tone, and confidentiality.
• Organized, detail-oriented, and comfortable managing multiple deadlines.
• Collaborative working style with ability to operate independently within a small team environment.

You’ll Succeed in This Role If You:

• Enjoy building ethical, meaningful marketing content that supports community access to care.
• Are motivated, proactive, well-organized, and dependable.
• Are comfortable working in a small, evolving organization where flexibility is essential.
• Enjoy contributing ideas while focusing on clean, accurate execution.
• Communicate clearly and respectfully with internal stakeholders and partners.

Why Join Us:

• You’ll have the opportunity to contribute ideas and support marketing initiatives from day one, helping strengthen and evolve our brand presence.
• Your work will help grow awareness of and access to trauma-informed mental health care, making a tangible difference in the community.
• You’ll work independently on meaningful projects, seeing your campaigns and content come to life across marketing channels.
• You’ll gain hands-on experience across digital, social, email, and community marketing, building skills in a variety of areas and enhancing your portfolio.
• You’ll collaborate closely with a small, supportive team where your contributions are valued and help shape how we connect with the community.

How to Apply?

• Submit your application through the link:

https://jobs.gusto.com/postings/down-to-earth-counseling-pllc-marketing-outreach-assistant-01d34644-bc78-45fc-82c8-39ed8ac119f5

Pay: $19.00 - $25.00 per hour

Expected hours: 20.0 – 25.0 per week

Work Location: In person