Marketing Performance Analyst

About Us

Headquartered in the United States, TP-Link Systems Inc. is a global provider of reliable networking devices and smart home products, consistently ranked as the world’s top provider of Wi-Fi devices. The company is committed to delivering innovative products that enhance people’s lives through faster, more reliable connectivity. With a commitment to excellence, TP-Link serves customers in over 170 countries and continues to grow its global footprint.

We believe technology changes the world for the better! At TP-Link Systems Inc, we are committed to crafting dependable, high-performance products to connect users worldwide with the wonders of technology.

Embracing professionalism, innovation, excellence, and simplicity, we aim to assist our clients in achieving remarkable global performance and enable consumers to enjoy a seamless, effortless lifestyle.

Overview

The Marketing Performance Analyst will be a key member of the digital marketing team, focused on leveraging data to optimize our marketing efforts. This role is responsible for the analysis, reporting, and interpretation of marketing data across all our digital channels. They will work closely with the Sr. Digital & Automation Manager and specialists to provide insights that drive our strategy and improve campaign performance.

Key Responsibilities

• Analyze and Interpret Data: Collect, analyze, and interpret large datasets from various marketing platforms (e.g., Google Analytics, marketing automation platforms, ad networks, email marketing, social channels, etc.) to identify trends and measure campaign effectiveness.
• Create and Automate Reports: Develop and maintain regular performance reports and dashboards that provide a clear view of our marketing KPIs. You will also be responsible for automating these reports to ensure timely access to data.
• Provide Actionable Insights: Translate complex data into easy-to-understand, actionable recommendations that guide the team's decision-making and optimize our marketing spend.
• Support A/B Testing: Partner with the team to design and analyze A/B tests and other experiments, helping to determine the most effective messaging, creative, and channel strategies.
• Monitor Industry Trends: Stay informed on the latest trends and best practices in marketing analytics, performance measurement, and stay current with new tools to keep our team ahead of the curve.

Requirements

Qualifications:

• Bachelor’s degree in Marketing, Business Analytics, Statistics, Data Science, or a related field, required.
• 3+ years of experience in marketing analytics, performance analysis, or digital marketing reporting.
• Proficiency with marketing analytics and reporting tools (e.g., Google Analytics, Google Ads, Meta Ads Manager, HubSpot, Marketo, or similar). *What tools are we using?
• Strong data analysis skills with the ability to interpret large, complex datasets and translate them into clear insights.
• Hands-on experience building dashboards and automated reports using platforms such as Tableau, Power BI, Looker, or similar.
• Solid understanding of digital marketing channels (SEO, SEM, social media, email, display, etc.) and their key performance metrics.
• Experience with A/B testing, experimentation design, and performance measurement.
• Experience with Excel/Google Sheets (formulas, pivot tables, data visualization).

Benefits

Pay Range: $90,000 - $110,000

• Fully paid medical, dental, and vision insurance (partial coverage for dependents)
• Contributions to 401k funds
• 15 days accrued vacation
• 11 paid holidays
• Bi-annual pay increases
• Health and wellness benefits, including free gym membership
• Quarterly team-building events
• Free lunch Friday

At TP-Link Systems Inc., we are continually searching for ambitious individuals who are passionate about their work. We believe that diversity fuels innovation, collaboration, and drives our entrepreneurial spirit. As a global company, we highly value diverse perspectives and are committed to cultivating an environment where all voices are heard, respected, and valued. We are dedicated to providing equal employment opportunities to all employees and applicants, and we prohibit discrimination and harassment of any kind based on race, color, religion, age, sex, national origin, disability status, genetics, protected veteran status, sexual orientation, gender identity or expression, or any other characteristic protected by federal, state, or local laws. Beyond compliance, we strive to create a supportive and growth-oriented workplace for everyone. If you share our passion and connection to this mission, we welcome you to apply and join us in building a vibrant and inclusive team at TP-Link Systems Inc.

Please, no third-party agency inquiries, and we are unable to offer visa sponsorships at this time.