Marketing Performance Analyst

JOB_REQUIREMENTS

Hires in

Not specified

Employment Type

Not specified

Company Location

Not specified

Salary

Not specified

Overview:

Group 1 Automotive, a leader in automotive retail, is looking to add a Marketing Reporting Analyst to our team.

Group 1 is a Fortune 250 company that owns and operates automotive dealerships and collision centers in the United States and United Kingdom. We offer our associates a team environment, great benefits and ongoing training and support. If you are in alignment with our values of integrity, transparency, professionalism, teamwork and respect - now might be the time for you to accelerate your career as part of the best company in automotive retail. Apply today or refer a qualified friend.

In addition to competitive pay, we offer our associates the following benefits:

Opportunity to grow into a bigger position
Health, Dental, Vision, Life, and Disability insurance
401(k) plan with company match
Paid Time-Off
Employee Stock Purchase Plan
Employee Vehicle Purchase Program
Professional work environment, with job training and advancement opportunities

Job Summary:

The Marketing Performance Analyst will play a key role in transforming marketing data into insights that guide strategy and execution. This role partners closely with marketing and business stakeholders to define requirements, build proof-of-concept dashboards, and deliver actionable reporting that drives decision-making. The analyst will monitor performance across digital, social, and lifecycle programs, ensuring results are measured accurately and presented in a way that connects data to business goals. This position requires SQL skills for analysis, experience with BI tools to build dashboards, and the ability to present findings in a way that clearly connects data to marketing goals.

Roles and Responsibilities:

Marketing Program Reporting

Design marketing dashboards to evaluate key marketing programs and opportunities
Define dashboard requirements based on feedback with key stakeholders
Define dashboard metrics and align metrics with dashboard objectives
Build proof-of-concept reports
Create queries to enable customer reports

Digital & Social Analytics

Monitor digital engagement and path to purchase within the lifecycle program
Develop reports for organic social posts to monitor compliance
Support integration of compliance-related data with other systems
Develop email and mail deliverability reports to identify risks and improvements
Define customer attributes related to digital behavior for the customer data

Data analysis

Define and manage ad hoc analysis projects
Write SQL queries to perform ad hoc analysis
Summarize results of analysis projects and key findings
Present analysis findings and recommendations to internal stakeholders
Support the development of predictive models

Project/quality management

Develop and manage the roadmap for marketing dashboards and reports
Define project plans to build reports and manage project success
Collaborate with engineering to build reports
Monitor data quality to ensure accuracy of reports

Qualifications

Bachelor’s degree in marketing, analytics, or related field
2-3 years of experience building reports and supporting queries
Proficient in SQL and building complex queries
Experience with visualization applications (Qlik, PowerBI, Tableau)
Understanding of marketing performance metrics
Experience with Google Analytics
Experience working with large data files
Experience with relational databases
Experience building and presenting analysis findings
Strong communications skills
Problem-solver
Accepts responsibility for quality of work and continuous improvement
Ability to interact with both technical and non-technical personnel
Willingness to learn and test new tools and approaches to accelerate data analysis

*All applicants must pass pre-employment testing to include: background checks, and drug testing in order to qualify for employment*

Group 1 Automotive is an Equal Employment Opportunity employer and participates in E-Verify

#LI-AS1

Similar jobs