Marketing & PR Manager

Key Responsibilities

Marketing & Brand Management

• Develop and implement end-to-end marketing and brand strategies aligned with business objectives
• Plan and manage integrated marketing campaigns across digital, social, email, content, and offline channels
• Own brand positioning, messaging, and storytelling across all platforms
• Manage marketing budgets, track ROI, and optimize spends
• Manage all colaterals and vendors across all platforms

Public Relations & Communications

• Lead PR initiatives including media relations, press releases, corporate communication, and brand narratives
• Manage product launches, events, and promotional activities
• Coordinate with external agencies, media partners, and vendors
• Ensure consistent brand communication across all stakeholders

Digital Marketing & Analytics

• Oversee SEO, paid marketing, social media, email marketing, and performance campaigns
• Track, analyze, and report campaign performance using GA4, Power BI, Looker Studio, and Excel
• Optimize funnels, KPIs, and campaign effectiveness using data-driven insights

Leadership & Team Management

• Lead, mentor, and manage the marketing team to ensure high performance and timely delivery
• Provide clear direction, goal setting, performance reviews, and skill development
• Foster collaboration with sales, operations, and leadership teams
• Effectively manage agencies, freelancers, and external partners

Required Qualifications & Experience

• MBA/PGDM in Marketing or equivalent qualification
• 5-6 years of overall experience in Marketing, Digital Marketing, and PR
• Proven team management and leadership experience
• Strong background in brand management, digital marketing, and integrated campaigns
• Hands-on experience with marketing analytics tools (GA4, Power BI, Looker Studio, Excel)
• Excellent communication, stakeholder management, and decision-making skills
• Data-driven mindset with the ability to convert insights into actionable strategies

Job Type: Full-time

Pay: ₹60,000.00 - ₹70,000.00 per month

Work Location: In person