Marketing Program Director - B2B Programs - Remote

Vitalant is seeking a Marketing Program Director to lead the strategy, development, and optimization of digital-first content that amplifies the scientific and biotherapies work powering our life-saving mission. Supporting teams such as the Vitalant Innovation Center (VIC), Vitalant Research Institute (VRI), Biotherapies, and Market Development, this role turns complex science into clear, credible storytelling that strengthens our impact across digital and professional channels. You’ll partner closely with Digital Marketing, Creative Solutions, Communications, and subject matter experts to build modern, data-driven content systems and campaigns that expand our reach, deepen engagement, and elevate Vitalant’s leadership in advancing patient care.

This position can work remotely from a work at home office anywhere in the United States.

• Medical, dental, and vision insurance
• 401K + 5% company match
• Tuition assistance up to $5k per year
• Free basic life and AD&D insurance
• Free short-and-long-term disability insurance
• Paid time off
• Employee Resource Groups
• Recognition and perks

As a Marketing Program Director, you'll get to:

• Define and lead the enterprise content marketing strategy for scientific and biotherapies audiences with a digital-first approach.
• Partner with subject matter experts to translate complex research and technical concepts into engaging, compliant, audience-specific content.
• Oversee the planning, production, and distribution of content across Vitalant’s websites, social platforms, and partner channels.
• Collaborate with Digital Marketing to ensure all content is optimized for SEO, user experience, and analytics visibility.
• Implement scalable content systems and use AI-assisted tools (such as transcription, drafting, and workflow automation) to increase efficiency and accuracy.
• Create compelling “proof stories” that showcase outcomes, partnerships, and scientific impact to elevate Vitalant’s thought leadership.
• Manage program budgets and vendor partnerships to ensure fiscal accuracy and high-quality execution.
• Track content performance metrics and refine strategies using data-driven insights.
• Tailor complexity, tone, and style for scientific and professional audiences—maintaining credibility, clarity, and precision.

Knowledge/ Education

• Bachelor’s degree in marketing, business, communications, or related field or equivalent experience. Master’s degree strongly preferred.
• Advanced degree or certifications (e.g., PMP, Lean, Agile) preferred.

Experience

• 5 years’ experience in content marketing and scientific communications (life sciences or healthcare preferred), with 3 years’ experience managing a team.
• Demonstrated success leading multi-program portfolios and advising at the senior leadership level.
• Proven ability to drive organizational alignment, influence across functions, and deliver results at scale.

Skills/Abilities

• Exceptional strategic planning and program design capabilities.
• Strong analytical, organizational, and problem-solving skills.
• Executive-level communication and influence skills.
• Demonstrated ability to lead complex initiatives through collaboration and governance.
• Proficiency in digital platforms, analytics, and change management tools.
• Recognized for thought leadership, judgment, and ability to guide enterprise priorities.

Vitalant is one of the nation’s largest nonprofit blood and biotherapies healthcare organizations, providing hospitals and patients across the U.S. a safe blood supply, specialized laboratory services, transfusion medicine expertise and world-renowned research. We have a network of 115 donation centers across the U.S. and host approximately 60,000 blood drives annually. Vitalant provides blood and special services to patients in more than 900 hospitals across the U.S. where millions of people depend on blood donations from our generous donors.

Vitalant is committed to fostering an inclusive workplace built on a foundation of respect, integrity, teamwork, and excellence. We create opportunities for employees of all backgrounds to feel valued, seen and heard. We believe this mission drives creativity and innovation, as employees experience an environment conducive to personal growth and career development.

EEO/Disabled/Veterans

Our organization is an equal employment/affirmative action employer. If you need accommodation for any part of the employment process because of a medical condition or disability, please send an e-mail to Careers@vitalant.org to let us know the nature of your request.

For more EEO information about applicant rights click here