Marketing & Research Analyst

Position Overview:

The Marketing & Research Analyst is a data-centric role focused on creating and maintaining performance dashboards that drive business decision-making. This position integrates internal financial data, sales growth metrics, and market research to forecast future trends — supporting marketing strategies and other departments with actionable insights. The analyst ensures data is structured, accurate, and presented for maximum clarity to support strategic decisions.

Key Responsibilities:

• Research and Data Analysis:
• Conduct deep research on market trends, competitor positioning, and industry forecasts.
• Analyze internal data, including financial performance, sales growth, and operational metrics, to identify insights for business development.
• Predict market demands, import scenarios, and growth opportunities through advanced data modeling.
• Communicate/ Negotiate with Exporters
• Dashboard Creation and Data Visualization:
• Design and maintain real-time performance dashboards for sales, marketing, and financial reporting.
• Structure raw data into clear, organized, and visual formats for easy decision-making.
• Ensure data accuracy and automate reporting processes where possible.
• Strategic Support for Departments:
• Collaborate with finance, sales, and operations to support their data and analysis needs.
• Provide insights to optimize marketing campaigns based on performance data.
• Develop data-backed recommendations to improve profitability and resource allocation.
• Critical Thinking and Decision Support:
• Use analytical tools to uncover hidden patterns and predict future performance.
• Deliver actionable insights that guide leadership in strategic planning and market positioning.
• Continuously refine research methodologies and data models to enhance reliability.

Requirements:

• Proven experience as a Research Analyst, Data Analyst, or Business Intelligence Analyst (1+ years preferred).
• Expertise in Excel (pivot tables, advanced formulas, macros), Power BI, or Tableau for dashboard creation.
• Strong understanding of financial data and sales analytics.
• Ability to interpret complex datasets into actionable business insights.
• Critical thinking mindset with problem-solving abilities.
• Excellent communication skills for cross-department collaboration.

Job Type: Full-time

Pay: Rs50,000.00 - Rs70,000.00 per month

Work Location: In person