Marketing & Sales Coordinator

1. Market & Category Data Analysis

• Using Global Data, Euromonitor, purchased market data, bespoke research studies
• Providing input & recommendations on category focus for business strategy / Competitor understanding

2. Local Consumer Insights

• Using Global Data, Euromonitor, Mintel, bespoke research studies

3. Building relationships with local research agencies to support with relevant local market insights

• Understanding consumer choices in categories we play in and want to pursue
• Being the marketing expert in the local market

3. Food & Beverage Trends

• Pro-actively researching local food & beverage trends /Exploring top menus & restaurants and what is trendy

4. McCormick Capabilities

• Creating a McCormick capabilities deck to share with new and current customers, including focus on the local factory

5. Creative Toolbox

• Lead Food Safaris in local market / workshops with key customers
• Facilitation of internal workshops

6. Customer Engagements

• Support F2F customer engagements
• Provide support to R&D for innovation sessions
• Interface with key customers like Pepsico, yum, McDonald especially with their marketing team to support on their Innovation agenda.
• Be an active part of the Marketing & Business Development team, adding value to the flavour solution business growth in Middle East region.
• To provide back up support to Commercial Controller in managing Pepsico business in the region.
• Helping to prepare periodic sales reports / Presentations for Dubai Commercial team.