Marketing & Social Media Coordinator

Marketing & Social Media Coordinator

Company Overview

Sweet Venture Group LLC (SVG) is a confectionery company with one mission: lead the next wave of candy innovation. Whether it’s a new style, a flavor mashup, or something we haven’t even dreamed up yet, every product we launch is made to surprise, delight, and bring people together through pure, unfiltered fun. We’re focused on creating bold flavors, fun textures, and wild ideas that spark joy and connection. Our brands are designed to evolve with consumers, pairing first-to-market formats with a pipeline of future extensions.

Gummi Popz™ launched in March of 2026 and is now available in the U.S. and Canada. The product is available online via Amazon and in-store at select U.S. retailers, including Walmart, Albertsons/Safeway, Circle K, H-E-B, OXXO, and many more. Launching worldwide, starting this summer in Europe, the UK, and Australia.

For more information, visit www.gummipopz.com

@gummipopzcandy

Position Overview

We are seeking a highly organized, detail-oriented Marketing & Social Media Coordinator to build and manage our creator marketing program and support day-to-day management of our social media presence.

This role will manage day-to-day influencer campaigns using the Aspire.io creator marketing platform, including creator outreach, campaign coordination, and product seeding logistics.

This role is execution-focused, not content creation. It’s at the intersection of creator partnerships, campaign execution, and marketing operations - ideal for someone who enjoys both marketing and logistics in a fast-moving startup environment.

Key Responsibilities

Social Media & Community Management

• Monitor and manage all inbound activity across social and web platforms
• Respond to comments, DMs, and customer inquiries in a timely, brand-appropriate manner
• Flag important trends, feedback, or customer issues to the internal team
• Ensure consistent brand voice and responsiveness across all accounts

Influencer & Ambassador Program Management

• Manage influencer marketing platform (Aspire) - support execution of campaigns from brief design to completion
• Coordinate outreach, communication, and follow-ups with creators and ambassadors
• Assist in negotiating deliverables, timelines, and usage rights
• Manage and track product seeding, shipments, and campaign participation
• Build and maintain an organized database of influencer contacts and partnerships
• Conceptualize new marketing opportunities with creators, new and ongoing brand partners

Product Seeding & Logistics

• Procurement of promotional products for campaigns and marketing programs
• Coordinate product shipments to creators for influencer campaigns and product seeding programs
• Manage creator address collection and shipment tracking
• Work cross-functionally with internal teams and fulfillment partners to ensure timely product delivery

Reporting & Insights

• Compile weekly reports across social platforms and influencer campaigns
• Track key metrics (engagement, growth, creator performance, campaign ROI)
• Identify patterns, top-performing creators, and actionable insights
• Conduct competitive analysis by monitoring competitors’ social media activity, promotional strategies, and overall marketing initiatives

Product Development

• Monitor and track consumer feedback across all social platforms (comments, DMs, reviews, tagged content) to identify trends, issues, and product opportunities
• Act as the central point of coordination for consumer insights, ensuring timely and organized communication of feedback to internal teams (marketing, product development, sales)
• Flag recurring product concerns or quality issues in real time and escalate to the appropriate teams for review and resolution

Sales Coordination

• Build and maintain relationships with retailer social media and marketing teams to support joint brand initiatives, launch strategies, including social amplification, in-store support, and cross-promotional opportunities
• Identify and develop collaboration ideas (giveaways, influencer tie-ins, co-branded content) that drive traffic and sell-through at retail
• Serve as a liaison between internal teams and retail partners to ensure alignment on campaign timing, messaging, and assets

Tradeshows & Brand Events

• Support overall tradeshow and event execution with a focus on brand visibility and engagement
• Coordinate with influencers and content creators to capture and amplify real-time social moments during events
• Capture and organize event content for post-show recaps, internal reporting, and ongoing marketing use

What We’re Looking For

• 2–5 years of experience in social media coordination, influencer marketing, or digital marketing (CPG preferred)
• Experience using influencer platforms/tools preferred
• Strong organizational skills and attention to detail
• Clear, professional communication skills (written and verbal)
• Ability to manage multiple conversations, campaigns, and deadlines simultaneously
• Familiarity with social media platforms and trends
• Proficiency in Excel for tracking and reporting

Pay: $50,000.00 - $65,000.00 per year

Work Location: In person