Marketing / Social Media Manager

<Job Summary>
Are you passionate about creating dynamic, engaging content that amplifies brand presence across social platforms? We’re seeking an energetic and detail-oriented Social Media / Marketing Manager to lead our traditional and digital storytelling efforts! In this role, you will craft compelling content, develop innovative strategies, and foster meaningful relationships with our industry. Your enthusiasm for marketing combined with your creative flair will drive brand awareness, boost engagement, and elevate our social media footprint. Join us to shape vibrant online narratives that resonate and inspire!

<Responsibilities>

• Develop and implement comprehensive social media strategies aligned with brand goals to increase visibility and engagement across platforms such as Facebook, Instagram, Twitter, LinkedIn, and TikTok.
• Create, curate, and manage high-quality content including graphics, videos, photography, and written posts using tools like Adobe Creative Suite (Photoshop, Illustrator) and video editing software.
• Manage daily social media activities.
• Help develop and refresh/relaunch our website.
• Monitor social listening channels to gather insights on audience sentiment, trending topics, and competitor activities; leverage this data to refine content strategies.
• Optimize content for SEO by conducting keyword research and applying best practices to enhance discoverability on search engines and within platform algorithms.
• Collaborate with key manageent team.
• Track campaign performance through analytics dashboards; prepare reports highlighting key metrics such as engagement rates, reach, conversions, and growth trends.
• Stay updated on the latest social media trends, platform updates, and best practices; continuously innovate to keep our content fresh and relevant.

<Qualifications>

• Proven experience in social media management or digital marketing roles with a strong portfolio of successful campaigns.
• Proficiency in graphic design tools like Adobe Photoshop and Illustrator; experience with video editing software is a plus.
• Familiarity with social media management platforms such as Hootsuite or Buffer for scheduling and analytics.
• Knowledge of SEO principles, keyword research techniques, and web analytics tools including Google Analytics.
• Strong understanding of social listening tools to monitor brand reputation and industry trends effectively.
• Excellent written communication skills with an eye for proofreading and content accuracy.
• Ability to manage multiple projects simultaneously while maintaining attention to detail in a fast-paced environment.
• Knowledge of branding principles, public relations strategies, and digital marketing best practices is highly desirable.
• Creative mindset with a passion for storytelling through visual content—photography skills are advantageous. Join our team as a Social Media Manager if you’re eager to craft vibrant digital narratives that captivate audiences! Bring your innovative ideas to life while helping us grow our brand presence across the digital landscape!

Job Type: Part-time

Pay: $40.00 - $60.00 per hour

Expected hours: 12 – 20 per week

Work Location: Hybrid remote in Islip, NY 11751