Marketing Social Media Specialist

Turn 14 Powersports is a leading distributor of high-performance parts and accessories for the Powersports market. We are committed to providing top-tier products and exceptional customer service to our network of dealers and enthusiasts. Join our dynamic team to drive our brand’s growth and innovation in the exciting powersports industry.

Position Overview:
The Social Media Specialist executes key functions to support our growing digital footprint and owned brands. Responsibilities for this position include content generation, social growth planning, data analysis, marketing program management, agency relationship management, and execution for owned brand social channels to support, enhance, and drive relevance. Expertise in photography and video creation and editing is critical to this role.

Essential Job Functions:
1. Ability to collaborate with the Marketing and brand teams to develop breakthrough social media programs that support seasonal campaigns, product launches, events, and other brand initiatives.
2. Ability to develop and maintain the monthly social media calendar based on objectives and strategies set forth by the marketing organization.
3. Ability to create original, innovative, high-quality visual and written content to ensure optimized presence on social media platforms, which currently include Facebook, Twitter, Instagram, and YouTube.
4. Ability to maintain responsibility and execution for delivering KPI’s through paid, earned, and owned social initiatives.
5. Ability to provide ongoing social media reporting and insights that will enable the refinement of social media strategy and tactics, as necessary.
6. Ability to monitor and report on emerging digital trends, best practices, and new social features and leverage these findings into the development and execution of new ideas and innovations.
7. Ability to benchmark and monitor competitors and industry leaders in social media to apply best practices, leapfrog initiatives, and improve the overall social media strategy.
8. Ability to write unique brand copy for social and paid media as needed.
9. Ability to build relationships with select digital influencers, working with PR to integrate programs for bloggers and digital influencers.
10. Ability to source brand marketing assets for digital channels, optimizing based on digital trends and consumer insights.
11. Ability to ensure all communication meets brand and legal guidelines, standards, and tone.
12. Ability to perform other functions as assigned.

This list is not inclusive of the total scope of job functions to be performed. Duties and responsibilities may be added, deleted, or modified at any time.

Skills:
Mandatory Requirements

• Energetic and passionate about their role in the branding process.
• Strong understanding of platform-specific trends, algorithms, and formats (especially Instagram Reels, YouTube Shorts, and TikTok).
• Excellent communicator, both verbally and in writing, and ability to adapt tone by brand and audience.
• Must possess fluency in English and an understanding of correct grammar usage.
• Solid understanding of analytics tools (Meta Insights, Sprout Social, Later, etc.).
• Photography and video creation / editing.
• Proficiency in Google Suite and MAC or PC.
• Ability to demonstrate flexibility and quickly adapt to changes.
• Ability to work well within a team environment, helping and supporting team members.
• Ability to work well with a wide range of people from various parts of the business.
• Ability to multi-task, prioritize and successfully meet several deadlines at once while maintaining attention to detail.
• Courage, passion, and power of imagination.
• Curiosity to ask questions with the skill and patience to be a good listener.

Education:

• Bachelor of Science in Communications, Marketing, Business, New Media, or Public Relations. An equivalent combination of education and/or experience is acceptable.

Experience
Mandatory Requirements

• 3+ years of experience working in social media platforms.
• 3-5 years of social media content creation and strategy experience, ideally in-house or agency-side for enthusiast brands.
• Experience working with influencers, creators, and community managers.
• Proven photography and video production/editing skills using DSLR/mirrorless cameras and tools like Adobe Premiere Pro, Lightroom, and Photoshop.

Preferred Requirements

• 1+ years of experience in industry related to retail marketing, racing, media and related.
• Experience in product photography and video for websites, ecommerce, social and catalogs.
• Experience in Adobe Creative Cloud Suite, a plus.
• Experience with apps like Canva, Loomly, Later, Hootsuite, Buffer, etc.
• Social Advertising/Paid Media, a HUGE plus.

Physical Requirements:The physical demands include, but are not limited to:

• Sitting for extended periods of time
• Standing
• Walking
• Talking/Communicating
• The ability to see and perceive colors
• Hearing
• Use of hands
• Pushing/Pulling/Lifting up to 25 lbs.
• Extensive typing, keyboarding
• Mental ability to deal with high-priority deadlines with conflicting priorities
• Ability to have reliable transportation to and from work daily.

Other Requirements:
The qualifications listed above are intended to represent the minimum skills and experience levels associated with performing the essential functions of this job. Reasonable accommodations will be made to enable individuals with disabilities to perform the essential functions. The qualifications should not be viewed as expressing absolute employment or promotional standards, but as general guidelines that should be considered along with other job-related selection or promotional criteria.

Working Conditions:

• Works in a professional office environment
• The noise level in the work environment is usually moderate
• Role routinely uses standard office equipment, such as, laptop, printer, fax, phone, etc.

Salary:
Commensurate with qualifications and experience.

We value all employees. We believe we are one. These beliefs extend to everyone we encounter: clients, customers, vendors, employees, applicants, enthusiasts and followers. We offer career development through training opportunities, including Tuition Reimbursement, to further hone professional talents.