Marketing Specialist

JOB SUMMARY

We are seeking a motivated and versatile Marketing Specialist with a strong digital marketing and project management focus to join our growing team. This role is ideal for someone who thrives on managing a variety of marketing projects. The successful candidate will support and execute digital campaigns including email marketing, social media advertising, and marketing analytical performance analysis, while also providing assistance in day-to-day project management across broader marketing initiatives and constantly pushing the boundaries of marketing and helping us reach new heights in the veterinary industry.

RESPONSIBILITIES & DUTIES

• Assist in the planning, executing, and analysis of digital marketing campaigns, including email campaigns, paid social media advertising, and other online channels to drive engagement and conversions.

• Manage projects with internal teams and external partners to keep marketing initiatives on track, meeting deadlines, and budgets.

• Help in managing content scheduling and posting for organic and paid social media activities across platforms like Facebook, Instagram, LinkedIn, and TikTok.

• Support email marketing initiatives: build and segment lists, create campaign flows, schedule sends, and track performance metrics.

• Assist with website updates and content management, ensuring accuracy, brand consistency, and search optimization best practices.

• Monitor and report on campaign performance, providing actionable insights and recommendations to optimize future efforts.

• Help develop and maintain marketing calendars, timelines, and documentation to ensure smooth execution of campaigns and initiatives.

• Support general marketing activities such as event promotion, collateral creation, or local community outreach as needed.

• Stay up to date on industry trends, recommending new ideas to keep our digital marketing fresh and competitive.

REQUIREMENTS & QUALIFICATIONS

• Bachelor’s degree in Marketing or a related field or equivalent hands-on marketing experience (2–4 years).

• Proven experience executing digital marketing activities such as email marketing, social media campaigns, or online advertising.

• Familiarity with digital marketing tools (e.g., HubSpot, Google Ads, Meta Business Suite) and basic analytics (e.g., Google Analytics, social media insights).

• Strong organizational and project management skills with the ability to handle multiple projects and deadlines.

• Excellent written and verbal communication skills.

• A self-starter who is detail-oriented and thrives in a fast-paced, collaborative environment.

• A passion for marketing, creative problem-solving, and continuous learning.

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