Marketing Specialist

The ideal candidate will be responsible for creating and executing effective marketing strategies to promote the company’s products, services, and events. This role combines strategic marketing with hands-on event management to ensure maximum visibility, engagement, and successful delivery of exhibitions and conferences.

Responsibilities:

• Lead and manage the company's marketing activities in line with business objectives.
• Develop and implement integrated marketing strategies across digital, print, and events.
• Conduct market research and competitive analysis to identify trends, audience behavior, and growth opportunities.
• Oversee creative development of promotional materials, website content, advertisements, and campaigns.
• Monitor and adjust marketing campaigns based on data, feedback, and ROI performance.
• Manage marketing budgets to ensure cost-effective resource allocation.
• Plan and manage digital campaigns (Google Ads, Meta Ads, SEO, email, CRM).
• Create and curate engaging content for websites, blogs, social media, and email.
• Manage and grow social media channels to enhance brand awareness and engagement.
• Develop and maintain a content calendar ensuring consistent brand messaging.
• Stay up to date with industry and platform trends to optimize marketing efforts.
• Plan, organize, and execute conferences, exhibitions, and corporate events from conception to delivery.
• Define event objectives with stakeholders and manage budgets effectively.
• Coordinate logistics including venues, suppliers, contracts, AV setup, and accommodation.
• Manage event registration processes and attendee engagement.
• Liaise with speakers, exhibitors, and partners to ensure successful participation.
• Conduct post-event evaluation and prepare reports with insights and recommendations.
• Work closely with cross-functional teams (sales, content, design, operations) to align campaigns and objectives.
• Maintain effective communication to keep internal stakeholders informed.
• Build and manage relationships with vendors, partners, and media.

Qualifications:

• Bachelor's degree in marketing, Business, or a related field.
• 3-5 years in marketing, preferably within exhibitions, events, or B2B industries.
• Proven experience as a Digital Marketing Specialist or similar role.
• Proficiency in digital marketing tools and platforms, including Google Ads, Facebook Business Manager, SEO tools, and email marketing software.
• Strong analytical skills with the ability to interpret data and make data-driven decisions.
• Excellent written and verbal communication skills.
• Creative mindset with an eye for design and user experience.
• Solid understanding of digital marketing trends, best practices, and emerging technologies.
• Possess a high level of written and spoken English and Arabic.
• Proven high level digital literacy skills.