Marketing Specialist

MARKETING Specialist (Minneapolis, USA)

Location: Itasca Consulting Group, Inc., Minneapolis, Minnesota, USA

Employment Opportunity

Are you ready to make an impact at an employee-owned company with a strong culture of collaboration and innovation? For more than 40 years, Itasca Consulting Group has been a world leader in consulting and software engineering, with 200 employees across 10 global offices. We are excited to announce a new opportunity for a Marketing Specialist to join our growing team.

Position Overview

The Marketing Specialist will be a new role as part of a dynamic marketing and sales team, responsible for designing and executing a comprehensive marketing strategy to increase brand awareness and drive software sales growth. This role is ideal for a creative, customer-centric professional who is passionate about developing engaging campaigns, capturing leads, and nurturing them through multichannel platforms.

Why Choose Itasca Consulting Group?

Key Responsibilities

• Draft and edit compelling web marketing copy
• Develop and implement search engine optimization (SEO) and paid search strategies to achieve top rankings against competitors
• Plan, execute, and measure digital and email marketing campaigns to build brand awareness, generate leads, and drive customer engagement
• Create and manage digital assets and technical content across platforms such as LinkedIn, Facebook, YouTube, and others
• Track and analyze the performance of campaigns and customer data, providing insights to the team and recommending opportunities to improve our customer experience

Minimum Qualifications

• Bachelor's degree in marketing, Advertising, Communications, or related field
• Prior Marketing experience
• Technology systems, internet and social media savvy – preferably experience with WordPress (CMS), Microsoft Dynamics 365 Customer Relationship Management (CRM), Adobe products such as Illustrator, Marketing Automation Platforms, and Email Marketing Services
• Familiarity with statistics and online advertising metrics
• Experience with Google Ads, Facebook and LinkedIn ads, and emerging digital channels
• Ability to work independently while thriving in a collaborative team environment.

Preferred Qualifications

• Proven marketing content writing proficiency
• SEO certification or advanced SEO training
• Prior agency or software industry marketing experience

Job Details

Job Type: Full-time

Location: Downtown Minneapolis, in the Barrel House boutique office building overlooking the Mississippi River and Stone Arch Bridge. 100% company-paid parking or bus passes available

Schedule: Monday–Friday; primarily on-site with occasional hybrid/remote work at the supervisor's discretion.

Additional Requirements

Successful completion of:

• Criminal background check
• Verification of employment history, education, and licenses
• Talent and skills assessment
• Must be legally authorized to work in the U.S. without present or future sponsorship (e.g., H-1B, L-1, TN). Candidates on or for CPT/OPT are ineligible.

Salary $70,000–$80,000 annually, depending on experience, qualifications, and skill set.

Itasca Consulting Group, Inc., is an equal opportunity employer, a drug-free workplace, and complies with ADA regulations as applicable.

To apply, please submit your cover letter and CV.