Marketing Specialist

Job Brief:

We are looking for a Marketing Specialist to join our team and ensure smooth execution of marketing campaigns, reliable platform management, and strong cross-functional collaboration. The ideal candidate will be detail-oriented, technically skilled, and passionate about optimizing marketing workflows to drive measurable business impact.

Job Description:

Platform Management & Data Hygiene

• Manage and maintain CRM, marketing automation, and analytics tools to ensure clean and reliable data.
• Oversee platform administration and data hygiene.
• Collaborate with teams to ensure smooth tool integration and usage.

Campaign Execution Funnel Optimization

• Set up and optimize campaigns, landing pages, and lead scoring to improve lead flow and conversion.
• Build landing pages and email nurture sequences.
• Monitor lead progression through the funnel and identify bottlenecks.
• Develop event-specific lead capture forms and automate follow-up processes.

Cross-Functional Coordination & Support

• Work closely with Sales and Product teams across business units to synchronize efforts and resolve technical issues.
• Coordinate between business units and geographies.
• Troubleshoot and resolve platform and campaign-related technical problems.

AI Integration

• Leverage AI tools to analyze market trends, customer behavior, and campaign performance across both digital and offline channels.
• Apply AI-driven insights for audience segmentation, location targeting, and media buying optimization.
• Use AI to personalize content, enhance customer engagement, and improve lead scoring.
• Measure and track the effectiveness of campaigns (online and offline) through AI-enabled analytics dashboards.
• Support teams with adopting AI-powered solutions to optimize budget allocation and decision-making.

Job Requirements:

Must-have

• Bachelor’s degree in Business Administration, Marketing, Communications, or related field.
• 4 - 6 years of experience in marketing.
• Experience with marketing tools such as Print Materials, Event Marketing, Direct Marketing, and On-Site Branding.
• Experience with MS Office.
• Experience in B2B industry.
• English (Advanced).
• Hands-on experience with AI-driven marketing tools.

Nice to have

• Marketing certificate/diploma Degree.
• Previous experience in scientific services, laboratory testing, pharmaceutical, or biotech industries.
• Knowledge of scientific terminology, lab operations, or research workflows.
• Knowledge of graphic design tools (e.g., Adobe Creative Suite, Canva).
• Familiarity with data collection methods, statistical analysis software.
• AI-related certification in business or marketing applications is highly preferred.

What We Offer:

• Work with a supportive and energetic team in a dynamic research environment that fosters collaboration and innovation.
• Enjoy annual salary increases and additional benefits based on your performance and contribution.
• Receive an annual family bonus as a token of appreciation for your loyalty and commitment to the company.
• Earn a great quarterly incentive for achieving your goals and exceeding expectations.
• Benefit from comprehensive social and medical insurance coverage for you.
• Participate in an annual cycle meeting to review your progress and plan your future development.