Marketing Specialist

Job Description

What You'll Do

1. Marketing Strategy Formulation. Strategically leverage platform subsidies and traffic to amplify merchant marketing investments, enhance traffic conversion rates, and stimulate order growth on the platform.

2. Identification and Development of Marketing Opportunities. Investigate incentive mechanisms that foster platform expansion and sustainable merchant partnerships, pinpoint operational opportunities across categories and scenarios, and execute integrated marketing campaigns both on-site and externally.

3. Data-Informed Strategy Optimization. Capable of performing deep-dive analyses integrating user behavior metrics, merchant performance data, and promotional KPIs. Continuously monitor and evaluate strategy effectiveness, implementing iterative refinements to drive improvement.

4. ROI and Efficiency Evaluation of Platform Subsidies and Traffic. Able to systematically assess the impact, incrementally, and return on investment of various marketing initiatives and strategies, providing actionable insights and recommendations for future enhancements.

What We Need From You

1. Bachelor's degree or above, preferably in marketing, economics, or related fields, with more than 5 years of marketing growth strategy.

2. Strong data analysis skills and keen market insight, with a sense of innovation (exploring new cooperation models in line with hot topics).Proficient in using data analysis tools such as SQL, and experience with visualization tools is preferred.

3. Rich experience in event planning and project management, with experience in large-scale integrated marketing campaigns preferred.

4. Strong logical thinking, strong execution ability, and strong cross-departmental collaboration and communication skills.

5. Candidates with work experience or life experience in Qatar are preferred.

6. Prior work experience in international companies is preferred.

What Makes This Role Exciting

1. Startup team, full of opportunities to participate in core projects for rapid growth.

2. Being able to experience different countries, languages, and cultures.

Why Join Keeta

Keeta is redefining the future of food delivery with a bold vision and innovative spirit. As a fast-scaling brand under Meituan's global ambition, we offer a unique blend of stability and startup energy, providing boundless opportunities for personal and professional growth. Whether you want to specialize in your field or gain cross-functional experience, Keeta empowers you to take charge of your career.

As we expand globally, we are committed to building a workplace that reflects our unique culture while incorporating global best practices. You'll be part of a company that's transforming the delivery industry while supporting local communities, empowering merchants, and delivering outstanding customer experiences.

At Keeta, you'll collaborate with a passionate and pragmatic global team across over 94 countries, bringing diverse perspectives that drive creativity and innovation. We believe diversity is our strength and it pushes us to deliver better solutions for our customers and partners in Hong Kong, Saudi Arabia, and beyond.

Keeta offers limitless career growth and equal development opportunities, empowering you to grow as the company grows. Every day presents an opportunity for you to make a meaningful impact, grow professionally, and be part of something extraordinary. You'll thrive in a dynamic environment where every contribution is valued. Together, let's build the future of food delivery.