Marketing Specialist

Marketing Specialist

Zoomlion, established in 1992, encompasses 14 major industrial and technology parks in China and production bases worldwide, reaching over 100 countries and regions. Our goal is to enhance the lives of people across the globe and all of our team members.

At Zoomlion, we aim to not just provide a job, but to help you build a long-term career. By joining us, you will become a member of the leading brands in the construction machinery manufacturing industry and gain access to global career opportunities.

We are looking for a "Marketing Specialist" to join the Zoomlion family at our Istanbul Tuzla office.

Job Description:

• Plan and execute digital marketing campaigns tailored to the heavy machinery sector, including SEO, content creation, performance analysis.
• Shoot and edit photos, videos, and drone footage for marketing and corporate use.
• Report monthly marketing performance and updates directly to China HQ, aligning local activities with global strategy.
• Manage and update brochures, catalogues, and technical documentation — translating content, fixing layouts and designs, and preparing files for print.
• Act as liaison between local and global teams to align branding, messaging, and marketing strategies.
• Converting designs into mailing formats, conducting regular email marketing activities for potential and new customers,
• Prepare, order, track, and deliver business cards, as well as manage supplier relationships and payment follow-ups.
• Maintain marketing material stock and organize shipments of brochures, catalogs, and promotional items to sales teams.
• Support design needs across various projects — from social media graphics to internal documents — ensuring brand consistency.
• Prepare and deliver corporate presentations for sales pitches, events, and customer meetings.
• Coordinate and sometimes independently manage trade show and fair participation, including stand preparation, logistics, and marketing collateral.
• Organize and maintain a structured library of marketing assets (photos, videos, technical sheets) for internal and external use.

Qualifications:

• Graduated from relevant university departments, holding a bachelor’s degree
• Minimum 3 years of experience,
• Proficient in English,
• Possession of a Class B driver's license and an active driver,
• No travel restrictions, both domestically and internationally,
• Strong customer, communication, and presentation skills,
• Results-oriented with problem-solving abilities and competencies,
• Proficient in computer applications and MS Office programs (MS Word, Excel, PowerPoint),
• Preferably experienced in Photoshop and Adobe Illustrator,
• For male candidates, military service must be completed or deferred for at least 2 years,
• Skilled in video production, including both filming and editing, with a professional approach.