Marketing Specialist

Job Overview:

The Marketing Associate will support the development and execution of marketing strategies to enhance brand awareness, drive engagement, and achieve organizational goals. This role requires a creative and analytical mindset, with the ability to manage multiple projects, coordinate events, and collaborate with internal teams and external vendors.

Key Responsibilities:

• Marketing Planning:
• Develop and implement marketing strategies and campaigns aligned with organizational objectives.
• Monitor campaign performance and suggest improvements to maximize results.
• Content Creation:
• Produce engaging marketing materials, including social media posts, blog articles, email campaigns, and advertising content.
• Ensure all content aligns with brand guidelines and messaging.
• Digital Marketing:
• Manage and maintain the organization’s online presence, including website updates and social media accounts.
• Support online advertising initiatives to increase visibility and engagement.
• Event Coordination:
• Assist in planning, organizing, and executing marketing events and promotional activities.
• Coordinate logistics and ensure seamless event execution.
• Market Research:
• Conduct research to identify market trends, customer preferences, and competitive activities.
• Provide insights and recommendations to inform marketing strategies and decisions.
• Vendor and Agency Management:
• Liaise with external vendors and agencies for marketing projects.
• Ensure timely delivery, quality, and alignment with organizational standards.
  

Qualifications:

• Bachelor’s degree in Marketing, Communications, or a related field.
• Proven experience in marketing, digital marketing, or content creation.
• Strong written and verbal communication skills.
• Proficiency with social media platforms, content management systems, and digital marketing tools.
• Ability to manage multiple projects and meet deadlines.
• Creative, detail-oriented, and proactive.