Marketing Specialist

Marketing Specialist – Heartland Therapy Solutions

Wichita, KS | Part-time | Entry Level | On-site or Hybrid

Heartland Therapy Solutions is a leading provider of Traumatic Brain Injury (TBI) and contract physical therapy services across Kansas. Our mission is to help individuals regain their independence, mobility, and quality of life through compassionate and skilled rehabilitation services.

We are currently seeking a Marketing Specialist to join our growing team. This position offers an exciting opportunity to help shape our marketing department, promote our programs, and connect with communities, providers, and facilities across the region.

We don’t require marketing experience — just passion, initiative, and a desire to learn. The right candidate will have a strong interest in healthcare, communications, and business growth, and will be excited to help us tell the Heartland story to the world.

Position Summary

As the Marketing Specialist, you will work directly with our leadership team to develop and implement marketing strategies that expand awareness of our TBI and therapy programs. You’ll help strengthen relationships with referral partners, manage digital and local marketing efforts, and represent Heartland Therapy Solutions at community and professional events.

You will be at the heart of our outreach and growth strategy — helping to drive referrals, build brand visibility, and support the continued expansion of our company throughout Kansas.

Key Responsibilities

Marketing Strategy & Campaigns

• Assist in developing and executing multi-channel marketing strategies that promote our TBI waiver and contract therapy programs.
• Support campaigns across digital, print, and community channels.
• Develop creative ideas for local marketing initiatives and partnership outreach.
• Track campaign performance and provide insights to improve future efforts.

Digital Marketing & Social Media

• Manage and grow our social media presence (Facebook, Instagram, LinkedIn, etc.).
• Create and schedule engaging posts, graphics, and short videos highlighting patient success stories, staff spotlights, and community involvement.
• Monitor online engagement and respond to messages or comments professionally.
• Assist with website updates, SEO basics, and online listings to improve visibility.

Community & Referral Outreach

• Represent Heartland Therapy Solutions at community events, healthcare fairs, and networking meetings.
• Establish and nurture referral relationships with physicians, case managers, and facilities.
• Conduct outreach calls and visits to increase awareness of our services and programs.
• Distribute marketing materials and ensure brand consistency across all locations.

Content Creation & Design

• Write and design simple marketing materials such as flyers, brochures, and newsletters using tools like Canva or Adobe Creative Suite.
• Develop creative content that tells our company’s story in an authentic, patient-centered way.
• Assist in preparing presentations and proposals for referral partners or business prospects.

Analytics & Reporting

• Collect and analyze basic marketing data to measure campaign success.
• Use insights to refine strategies and share results with the leadership team.
• Support regular reporting on referral growth and outreach activities.

Qualifications

Required:

• Strong written and verbal communication skills.
• Positive, self-motivated attitude and willingness to learn.
• Strong organizational and time management abilities.
• Basic computer literacy (Microsoft Office, Google Workspace, etc.).
• Interest in healthcare, marketing, or business development.

Preferred (Training Provided if Needed):

• Familiarity with Canva, Adobe Creative Suite, or basic design tools.
• Knowledge of social media management and analytics platforms.
• Basic understanding of SEO, content marketing, or healthcare outreach.
• Comfort with public speaking and networking in professional settings.

What We Offer

• Competitive pay based on experience and performance.
• Flexible scheduling options (full-time or part-time).
• Hands-on mentorship and growth opportunities.
• Supportive, mission-driven work environment.
• Opportunity to help build the marketing department from the ground up.
• A meaningful career that directly supports patients and families in need of rehabilitation care.

About Heartland Therapy Solutions

Heartland Therapy Solutions provides professional and compassionate rehabilitation services across Kansas, with a focus on Traumatic Brain Injury waiver programs and contract physical therapy for healthcare facilities. We are passionate about helping individuals recover, regain independence, and return to meaningful lives.

We partner with skilled nursing facilities, assisted living centers, and home-based programs to deliver patient-centered care that makes a real difference every day.

Our team is growing — and we’re looking for someone who’s ready to grow with us.

How to Apply

If you’re driven, creative, and ready to make an impact, we’d love to meet you!
Please send your resume or a short introduction to htswichita@gmail.com

Join Heartland Therapy Solutions — and help us bring hope, healing, and growth to communities across Kansas.

Job Type: Part-time

Pay: $43,566.70 - $52,467.43 per year

Work Location: In person