Marketing Specialist

Position: Marketing Specialist (Web Design & Digital Marketing)

Job Description

We are currently seeking a qualified Marketing Specialist who is primarily responsible for implementing user experience and design updates to the brands under Hans Biomed USA Inc. This position works closely with the Marketing Manager to create new web pages and redesign existing website content. You will be responsible for the overall maintenance and enhancement of the company’s websites and Shopify platform. Your role will encompass a variety of tasks aimed at improving website navigation, merchandising, front-end code adjustments, and ensuring our product presentations are compelling, user-friendly, and SEO-friendly. You will also work closely with different departments to implement updates and changes to the website, ensuring a seamless and engaging browsing and shopping experience for our customers. Additionally, will manage marketing automation workflows and maintain our learning management system to support our educational content initiatives.

Responsibilities:

• Customize and maintain WordPress and Shopify templates to ensure the website is responsive, visually appealing, and up-to-date with the latest web design trends.
• Build and maintain a consistent visual identity and strategy across Hans USA’s digital properties in line with each brand’s style guide.
• Enhances websites with photos, graphics, and videos that support overall branding and align with targeted campaign messaging and business goals.
• Creates and optimizes digital media assets, including photos, video, and graphics for use on all websites.
• Collaborate with various departments to implement necessary updates and changes to the website, including new page additions, content updates, and functionality improvements.
• Identifies recommendations for UI/UX across websites and ensures website presence meets accessibility and usability best practices.
• Manage and maintain the company's e-learning platform (Thinkific LMS), including uploading and organizing webinar content from influencer partnerships and other educational materials.

Qualifications:

• Bachelor’s degree in Graphic Design, Digital Marketing, Web Design, or related fields required.
• Minimum 2-3 years of proven work experience with WordPress and Shopify management, preferably in the medical device, pharmaceutical, or healthcare industry.
• Strong knowledge in website content development, web content management systems, content marketing, and user experience/user design principles for desktop, mobile device, and tablets.
• Proficiency with Elementor and/or Duda website builders strongly preferred.
• Proficiency with Adobe Creative Suite (Photoshop, InDesign, Illustrator) and/or other graphic design tools strongly preferred.
• Experience with Learning Management Systems (LMS) such as Thinkific, strongly preferred
• Experience with marketing automation tools such as Zapier, Shopify Flow, and similar platforms strongly preferred.
• Familiarity with CRM systems (Zoho CRM experience a plus) strongly preferred.
• Comfort using AI tools for problem-solving, content creation, design, and workflow optimization preferred.
• HTML, CSS, and JavaScript experience not needed, but helpful.
• Ability to multitask, prioritize tasks, and meet deadlines in a fast-paced environment.
• Strong attention to detail and commitment to delivering high-quality work.

Benefits:

• Lunch Support: $250 per month
• Gas support: $100 per month
• Medical, dental, and vision insurance 100% covered for employee only (after 3-month probation period)
• 401 K up to 3% match (after 3 months of employment)
• Paid sick and vacation + 15 paid holidays

Office is located in Santa Fe Springs, CA. 100% on-site

Pay: $70,000 - $75,000 DOE