Social Media Strategy Manager

We’re The Licursi Group—an award-winning marketing agency built for the hardware, home improvement, and lifestyle world. We turn “commodity products” into category leaders through social storytelling, influencer marketing, and a knack for making everyday tools look anything but ordinary.

We’re looking for a Social Media Strategist who gets it. Someone who understands how to make a brand’s voice feel like something—and knows how to turn that into scroll-stopping content. If you live for the “idea” as much as the “execution,” love blending creative instincts with data, and can mentor others to think that way too—you’ll fit right in.

What You’ll Do

• Own the feed. Lead the strategy, planning, and creative direction for multiple hardware-based brands. You’ll decide what stories we tell, how we tell them, and when influencer/UGC content needs to step in.
• Mentor and manage. You’ll have one direct report (content creator) and help develop their voice, timing, and creative instincts. As we grow, you’ll eventually lead both content and influencer teams.
• Build brand personalities. Create and maintain distinct social voices for each brand—knowing when to be serious, when to educate, and when to jump on a trend.
• Work hand-in-hand with influencers. Partner with The Ripple Network, our 15,000+ influencer community, to curate authentic content that drives engagement and sales.
• Keep your ear to the ground. Spot cultural moments, social trends, and audience insights before they go mainstream.
• Measure and adapt. Use analytics to guide creative decisions, not dictate them. Report what’s working and why.

What You Bring

• A proven track record of managing and growing multiple brand accounts (bonus points for agency or hardware/DIY experience).
• Strong creative instincts—you can brainstorm, storyboard, and write in any brand’s tone.
• Experience with influencer campaigns and community engagement.
• Comfort leading and mentoring a small team.
• An eye for detail and a mind for metrics.
• The ability to balance scrappy creativity with strategy.

Who You Are

You love making something out of nothing. You understand that a hammer or work glove can have a personality when told the right way. You’ve probably taken a screenshot of a campaign because you thought, “I wish I’d done that.” You’re collaborative but confident in your vision.

The Details

• Independent contractor role with full-time hours
• Flexible hybrid/remote schedule
• Competitive pay based on experience
• Opportunity for long-term growth as we expand our in-house social and influencer teams

Job Types: Full-time, Contract

Pay: $60,000.00 - $75,000.00 per year

Benefits:

• Flexible schedule
• Paid time off

Work Location: In person