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Social Media Manager

Pomona, United States

The Social Media Manager is responsible for leading the WesternU College of Pharmacy’s (COP) social media presence and operations across all social media platforms. This role is responsible for developing and executing a digital content strategy, ensure consistent coverage of COP events, including but not limited to, at-site or off-site recruitment, commencement, and other major events, and create compelling content that showcases our program to prospective students, current students, alumni, domestic and international pipeline pathways, pharmacy partners, and the community. The ideal candidate will work to ensure that the COP website remains current by updating content as needed in conjunction with the dean’s office. The ideal candidate is a digital-savvy marketer who thrives in a collaborative and friendly environment and can balance independent creativity with performance-driven thinking.
The Social Media Manager position will report to the COP Assistant Dean for External Relations in close collaboration with the COP Assistant Dean for Community Engagement and will be an integral part of the COP development group in the Dean’s Office. The ideal candidate will be expected to interact with the Marketing Department of the university under COP supervision.
Knowledge, Skills and Abilities
  • Proficiency with content creation tools (Canva, Adobe Creative Suite, CapCut, or similar).
  • Proficiency in Microsoft Office programs: Word, Excel, PowerPoint, Publisher, and Outlook.
  • Proficiency with social media tools (e.g. Hootsuite, Buffer, Meta Business Suite, etc.)
  • Basic knowledge of social media analytics and ability to create performance reports.
  • Knowledge of SEO and paid media advertising.
  • Knowledge of social media analytics and ability to create and respond to performance reports.
  • Strong writing, editing, and storytelling skills.
  • Excellent organizational skills with the ability to manage multiple deadlines.
  • Professionalism and interpersonal skills to collaborate with students, faculty, alumni, and staff.
  • Demonstrated ability to create high-quality photography, video, and written content for multiple platforms. If available, resume must include a link to portfolio of work done.
  • Ability to communicate effectively both with groups and individuals.
  • Ability to handle detail-oriented assignments and maintain confidentiality.


Required Qualifications
  • Experience in graphic content design, managing organizational social media accounts for a brand, institution, or nonprofit.
Preferred Qualifications
  • Bachelor’s degree in Marketing, Communications, Journalism, Public Relations, or related field.
Essential Job Duties

Key Responsibilities
Strategic Planning & Platform Management
  • Develop and implement a comprehensive social media strategy aligned with the College’s mission and goals.
  • Manage official College of Pharmacy accounts across Instagram, Facebook, LinkedIn, TikTok, X (Twitter), and YouTube.
  • Create and maintain a content calendar to ensure consistent posting and balanced coverage of recruitment, student life, faculty achievements, research, alumni engagement, and community outreach.
  • Stay current on digital industry trends and emerging platforms.
  • Use market and consumer insights to refine messaging and positioning.

Key Responsibilities
Event Coverage & Coordination
  • Attend and capture all major College of Pharmacy events (e.g., White Coat Ceremony, Commencement, Poster Day, Ray Symposium, alumni receptions, major recruitment fairs). Some events may/will take place in the evening and on weekends.
  • Ensure coverage of other College events by coordinating with students, staff, and faculty to obtain quality photos, videos, and stories when personal attendance is not possible.
  • Proactively identify opportunities to highlight the College through on-campus and community activities.

Key Responsibilities
Content Creation
  • Produce engaging content including high-quality photography, short-form videos (Reels, TikToks), and on-brand written captions.
  • Use tools such as Canva, Adobe Creative Suite, CapCut, and/or other similar platforms to design and edit content.
  • Adapt content for each platform’s best practices and audience preferences.
  • Collaborate with college creatives and influencers to enhance content.
  • Maximize paid media through optimization of SEO’s to drive engagement with social media channels.

Key Responsibilities
Analytics & Reporting
  • Track, analyze, and report performance metrics (engagement, reach, impressions, follower growth, link clicks) using platform insights and scheduling tool analytics.
  • Translate data into actionable recommendations to improve content strategy.
  • Provide regular performance updates to the Dean’s Office and relevant stakeholders.
  • Represent the COP on the university-wide Social Media User Group committee.

Key Responsibilities
Other
  • As assigned by the supervisor.
  • Required to assist in staff functions of the COP as needed or as directed by supervisor.

Posting Details Continued

Work Schedule
  • In-Person, Monday – Friday 8 am – 5 pm, may require some weekends and evenings.
  • Local travel required.

Working at WesternU


We believe in making an impact in the lives of our employees, personally, and professionally. Every employee has different individual and/or family needs. We offer benefits that are both comprehensive and flexible to address your unique needs. We believe work-life harmony is positive and achievable.

We offer competitive salaries, generous paid time off, insurance plans, reimbursements, and retirement benefits. Additionally,

  • Our faculty, staff, and administrators are 100% focused on student success.

  • Our University culture creates the context for a nurturing and supportive environment.

  • Faculty, staff, and students can expect to make deep, personal relationships within the University community.

  • As a Faculty, Staff, or Student at WesternU, you can focus on work that you love, be your authentic self, and lead to the future with innovation in health sciences.

  • WesternU’s core value of humanism encourages all to bring their whole self in all that they do.

  • We are committed to fostering a culture of respect, equity, collaboration, and fun at all levels for all people!

Expected Pay Scale

Minimum
$68,640.00 Annually

Maximum
$68,640.00 Annually

Physical Demands

Physical Demands

Do the essential functions of this job require lifting?
Yes

If yes, list maximum weight and duration
The physical demands described here are representative of those that must be met by an employee to successfully perform the essential functions of this job. Reasonable accommodations may be available to enable individuals with disabilities to perform essential functions.
While performing the duties of this job, the employee is frequently required to use hands to operate a PC in the performance of job duties and talk or hear. The employee is regularly required to sit, and reach with hands and arms, and occasionally required to stand, walk, stoop, and smell. The employee must occasionally lift and/or move up to 25-35 pounds. Specific vision abilities required by this job include close, distance, and peripheral vision, depth perception, and the ability to focus.

Describe Work Environment
The work environment characteristics described here are representative of those an employee encounters while performing the essential functions of this job. Reasonable accommodations may be available to enable individuals with disabilities to perform essential functions.
Duties are normally performed in a typical office setting. The noise level in this setting is typically low to moderate.

Posting Information

Posting Number
A00912

Posting Date
10/01/2025

Close Date
10/01/2026

Open Until Filled
Yes

Conditions of Employment - Background Check

To secure employment, successful fulfillment of a background check, including a criminal records check, may be required. Western University of Health Sciences will extend a conditional offer of employment, subject to rescission if the background check unveils disqualifying information or if it is found that the candidate deliberately withheld or misrepresented information. Non-completion of the background check to satisfaction may impact the ongoing employment of a current Western University of Health Sciences employee who received a conditional offer for the position.

Pay Transparency Act

Pay Transparency Act- Western University of Health Sciences is required to provide a reasonable estimate of the compensation range for this role. This range considers various factors in making compensation decisions, including but not limited to experience, skills, knowledge, abilities, education, licensure and certifications, and other business and organizational needs. It is not typical for an individual to be offered a salary at or near the top of the range for a position. Salary offers are determined based on final candidate qualifications and experience. The Expected Pay Scale is defined as the budgeted salary or hourly range that the University reasonably expects to pay for this position. Placement within the Expected Pay Scale is determined by internal equity and relevant qualifications.

Equal Opportunity Statement (EEO)

It is the policy of Western University to provide equal employment opportunity to all employees and applicants for employment as required by law without regard to age, race, color, national origin ancestry, citizenship, ethnicity, creed, religion or religious creed, sex or gender (including gender identity), marital status, sexual orientation, disability (both physical and mental) including HIV and AIDS, medical condition (cancer and genetic characteristics), pregnancy (which includes childbirth, breastfeeding and medical conditions related to pregnancy, childbirth or breastfeeding), age, genetic information, military and veteran status, or any other applicable protected characteristic as outlined by federal, state, or local laws.This policy applies to all employment practices within WesternU including without limitation, hiring, recruiting, promotion, termination, layoffs, leave of absence, compensation, benefits, and training. WesternU makes hiring decisions based solely on qualifications, merits, and business needs at the time.

Applicant Documents

Required Documents
  • Resume
Optional Documents
  • Cover Letter
  • Letter of Recommendation #1
  • Letter of Recommendation #2
  • Letter of Recommendation #3

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