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Marketing Specialist
Atlanta, United States
Job Summary
We are seeking a dynamic and results-driven Marketing Specialist to join our team. The ideal candidate will have a strong background in digital marketing and a passion for creating effective marketing strategies that drive engagement.
We are seeking a dynamic and results-driven Marketing Specialist to join our team. The ideal candidate will have a strong background in digital marketing and a passion for creating effective marketing strategies that drive engagement.
Total Rewards
Generous benefits package, including:
- Paid Time Off
- Health, life, vision, dental, disability, and AD&D insurance
- Flexible Spending Accounts/Health Savings Accounts
- 401(k)
Responsibilities
- Develop and implement comprehensive marketing strategies across multiple channels, including digital, print, and social media.
- Conduct market research to identify trends, customer needs, and competitive landscape.
- Optimize website content for SEO to improve organic search rankings and drive traffic.
- Create engaging content for various platforms, including blogs, social media posts, email campaigns, and website copy.
- Manage social media accounts and develop targeted advertising campaigns on platforms like Facebook and Google AdWords.
- Utilize marketing automation tools to streamline processes and enhance lead generation efforts.
- Analyze campaign performance using Google Analytics and other analytics tools to measure effectiveness and ROI.
- Collaborate with the leasing teams to align marketing efforts with occupancy goals and strategies.
- Assist in budgeting for marketing initiatives and track expenditures against the budget.
- Stay updated on industry trends and emerging technologies to ensure our strategies remain competitive.
Qualifications
- Bachelor’s degree in Marketing, Business Administration, or a related field.
- Proven experience in digital marketing, including SEO, content marketing, email marketing, and performance marketing.
- Proficiency in Adobe Creative Suite for creating visual content.
- Familiarity with WordPress for website management and HTML for basic coding tasks.
- Strong copywriting skills with the ability to create compelling content tailored to different audiences.
- Experience with B2B marketing strategies is preferred.
- Knowledge of e-commerce platforms and online advertising sales is a plus.
- Excellent research skills with the ability to analyze data effectively.
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