Marketing Specialist

Job Summary:

We seek a creative and results-driven Marketing Specialist to manage our online marketing campaigns and improve our digital presence. The ideal candidate will have strong experience in Google Ads, SEO, and content marketing strategies to attract and convert leads effectively.

Key Responsibilities:

• Plan, create, and manage Google Ads campaigns (Search, Display, and YouTube).
• Conduct keyword research and optimise website content for better SEO ranking.
• Monitor and analyse campaign performance using Google Analytics and Search Console tools.
• Develop and implement on-page and off-page SEO strategies.
• Write and optimise content for websites, blogs, and landing pages.
• Collaborate with the design and content teams to ensure brand consistency.
• Prepare weekly and monthly performance reports.
• Stay up to date with the latest digital marketing trends and Google algorithm updates.

Qualifications:

• Bachelor’s degree in Marketing, Business, or a related field.
• Minimum 1–2 years of experience in digital marketing.
• Proven experience with Google Ads and SEO optimization tools (e.g., SEMrush, Ahrefs, Moz).
• Strong analytical and problem-solving skills.
• Excellent written and verbal communication skills.

Preferred Skills:

• Experience with social media marketing (Meta, LinkedIn).
• Knowledge of WordPress or other CMS platforms.

Job Type: Full-time