Marketing Specialist

Job Overview
Join our dynamic team as a Marketing Specialist, where your creativity and strategic mindset will drive impactful marketing initiatives! In this role, you’ll be at the forefront of developing and executing multichannel marketing strategies that resonate with our target audience. You’ll leverage your expertise in digital marketing, content creation, and analytics to elevate brand awareness and engagement across various platforms. If you’re passionate about crafting compelling narratives and utilizing data to inform decisions, we want to hear from you!

What you’ll do

• Develop and implement innovative marketing strategies across multiple channels, including social media, email, and print advertising.
• Optimize content for search engines (SEO) to enhance online visibility and drive traffic.
• Manage advertising sales campaigns and analyze performance metrics using tools like Google Analytics and Google AdWords.
• Create engaging content for various platforms, including blogs, social media posts, and email newsletters.
• Collaborate with cross-functional teams on product management initiatives to ensure cohesive messaging.
• Conduct market research to identify trends and insights that inform future marketing efforts.
• In charge of planning the annual meeting and credit union week activities.

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Basic qualifications

• Proficient in digital marketing techniques, including SEO, content marketing, and email marketing.
• Strong copywriting skills with the ability to create persuasive messaging tailored to diverse audiences.

Preferred qualifications

• A Bachelors degree or equivalent from a four-year college or 3 to 5 years of related experience.
• Experience with marketing automation tools and performance marketing strategies.
• Familiarity with e-commerce platforms and website management using WordPress and HTML.
• Proven ability to manage budgets effectively while maximizing ROI on campaigns.
• Knowledge of Facebook Advertising best practices for targeted outreach.
• Great communication skills, able to multitask, work in both an individual or team setting.

Our benefits include:

• Competitive salary, health, vision and dental insurance.
• A 401k program with company match.
• Paid holidays and a PTO plan
• Opportunities for professional development and continuous learning.
• A vibrant workplace culture that celebrates diversity and inclusion.

Job Type: Full-time

Pay: $20.00 - $27.50 per hour

Expected hours: 40 per week

Benefits:

• 401(k)
• 401(k) matching
• Dental insurance
• Health insurance
• Paid time off
• Vision insurance

Experience:

• Marketing: 3 years (Required)

Ability to Commute:

• Lewiston, ME 04240 (Required)

Ability to Relocate:

• Lewiston, ME 04240: Relocate before starting work (Required)

Work Location: In person