Marketing Specialist

Support the planning and manage the execution of all marketing plans, digital channels and brand

management in cooperation with relevant marketing and creative agencies in line with defined

objectives, standards and brand and marketing guidelines in liaison with Abu Dhabi.

Digital Marketing Strategy :

• Support the Section Head with the development of the marketing strategy.
• Lead the strategy development and successful execution of best in class digital design, content production and data management with a deep focus on analytics and customer experience.
• Design and implement social media strategy to align with organisation strategic objectives.
• Develop and manage the website from start to end.
• Monitor and review on current benchmark trends and audience preferences.
• Manage and improve online content, considering SEO and Google Analytics.
• Generate, edit, publish and share engaging content daily (e.g. original text, photos, videos and

news).

• Collaborate with the wider department team to ensure brand consistency.
• Manage the website agency to ensure a high level of service.
• Support the Section Head with the content strategy and disseminate content across the digital channels.
• Plan and Implement new features to develop brand awareness, like promotions and competitions.
• Stay up-to-date with current technologies and trends, website design tools and applications.

Shared Activity

• Carry out any other duties and responsibilities related to the role at the request of the direct
• manager.
• Follow all relevant departmental policies, processes, standard operating procedures, and
• instructions so that work is carried out in a controlled and consistent manner.
• Demonstrate compliance to organization’s values and ethics at all times to support the
• establishment of a value drive culture within the organization.
• Contribute to the identification of opportunities for continuous improvement and
• sustainability of systems, processes and practices considering global standards, productivity
• improvement and cost reduction.