Marketing Specialist

Company Description

Laiwyer.ai is an AI-powered legal assistant designed to revolutionize legal research for professionals in the Middle East and North Africa. The platform delivers clear, accurate answers to complex legal questions in both Arabic and English, streamlining workflows and reducing research costs. Laiwyer.ai provides access to official legal databases across Qatar, the UAE, Saudi Arabia, and Egypt, enabling seamless cross-border research and bilingual analysis. Trusted by law firms, corporate legal departments, and government agencies, Laiwyer.ai offers advanced tools like real-time legal updates, cross-jurisdiction analysis, and AI-driven insights to optimize legal operations. Learn more at www.Laiwyer.ai.

Role Description

This is a full-time remote role for a B2B Performance Marketing Specialist. The specialist will be responsible for developing and executing data-driven marketing campaigns to drive lead generation and customer acquisition. Daily tasks include market research, analyzing campaign performance, designing marketing strategies, optimizing campaigns, and collaborating with the sales team to meet business objectives. The role also involves maintaining strong communication with stakeholders and providing exceptional support to meet business goals.

Qualifications

• Strong Marketing Strategy and Market Research abilities with a focus on B2B performance marketing
• Understanding of Sales processes and techniques to align marketing efforts with revenue goals
• Analytical and data-driven mindset to evaluate campaign performance
• Experience with digital advertising platforms and analytics tools is advantageous
• Proficiency in English is required, and fluency in Arabic is a strong plus
• Self-motivated with the ability to work independently in a remote environment