MARKETING SPECIALIST

Job Description: Marketing Specialist

Full Time

Are you a disciplined marketer who loves execution, clear standards, and seeing your work directly impact growth?

Retirement Solutions is seeking a Marketing Specialist who thrives in structured systems, takes ownership of outcomes, and enjoys turning strategy into measurable action. This is not a “sit back and post on social media” role. This is a hands-on execution role focused on campaigns, follow-through, and driving meaningful engagement that supports firm growth.

If you value integrity, long-term thinking, and being part of a tight, high-accountability team — you may be a strong fit.

Who We Are

Retirement Solutions is a growth-focused financial advisory firm serving families who value clarity, discipline, and long-term planning. We operate with high standards, clear expectations, and strong team collaboration.

We believe in:

• Doing excellent work
• Taking ownership of results
• Communicating clearly
• Improving continuously
• Supporting one another while maintaining accountability

What You’ll Do

This role is focused on campaign execution, lead reactivation, and marketing systems management.

Campaign & Newsletter Execution

• Write and build client and prospect newsletters using approved messaging standards
• Manage segmentation, scheduling, and distribution
• Track and report basic performance metrics
• Maintain list hygiene and campaign organization

Lead & Asset Reactivation

• Execute warm and dormant lead campaigns
• Support held-away asset and SAC campaigns
• Run market-drop and tax-trigger outreach
• Generate organized follow-up lists for advisors

Digital & Content Execution

• Manage pre-recorded prospect webinars
• Execute paid advertising (radio, Facebook, YouTube)
• Schedule social posts (2x/week) and monitor engagement
• Edit and publish Retire Ready videos (1/week)
• Maintain radio show logistics (ads, uploads, website updates)
• Support basic SEO and website lead capture

Systems & CRM Ownership

• Own and manage the Catchlight platform
• Sync insights into Salesforce
• Apply campaign tags and maintain clean data
• Ensure follow-through from marketing to advisor handoff

This is a role for someone who enjoys clarity, systems, and follow-through — and takes pride in organized execution.

Qualifications

• Bachelor’s Degree plus 2+ years of experience (or equivalent experience)
• Experience executing multi-channel marketing campaigns
• Strong organizational skills and consistent follow-through
• Comfortable with CRMs, email platforms, and digital marketing tools
• Detail-oriented with an analytical mindset

Preferred:

• Salesforce experience
• Video editing experience
• Catchlight or marketing automation experience

Our “A-Player” Qualities

Our strongest team members demonstrate:

Integrity – Honest, trustworthy, dependable
Ownership – Takes responsibility for outcomes
Hard Work – Follows through without being chased
Growth Mindset – Learns quickly and improves systems
Team Orientation – Communicates clearly and supports shared goals

We are looking for someone who wants to build something long-term — not someone looking for their next short stop.

Office Hours

Monday–Thursday: 8:30–5:30
Friday: 8:30–3:00
Evenings as needed

This is an in-office role.

Compensation & Benefits

$28+ per hour, based on experience

Benefits include:

• Paid Time Off (up to 13 days/year)
• Holiday Pay (up to 5 days/year)
• Health Benefit
• SIMPLE IRA with employer match (up to 3%)
• Clothing Allowance
• Possible production-based bonuses
• Life Insurance (after six months)

How to Apply

We will not be reviewing applications submitted through this job posting. If you believe you’d be a good fit, email carrol@rsutah.com directly with:

• Your resume
• A short written response (3–5 sentences) explaining why you believe you’d be a strong fit for this role

We review applications carefully and aim to move efficiently while respecting your time.

Pay: $28.00 - $32.00 per hour

Benefits:

• Health insurance
• Life insurance
• Paid time off
• Parental leave

Work Location: In person