Marketing Specialist

Job description:

Performance Marketing Specialist – US Market Focus

Key Responsibilities:

• Plan, execute, and scale paid media campaigns (Google Search, Display, Facebook/Instagram, Whatsapp YouTube, TikTok, LinkedIn) targeting U.S. audiences
• Create localized ad copy and creatives tailored to U.S. customer behavior and seasonality
• Optimize cost per lead (CPL), cost per acquisition (CPA), and maximize ROAS
• Work with landing page teams to improve conversions (A/B testing, CTAs, CRO)
• Target U.S. automotive or real estate audience segments with deep funnel targeting
• Analyze metrics and provide weekly/monthly performance reports with actionable insights
• Retarget and remarket to nurture cold/warm leads via pixel-based tracking and email flows
• Coordinate with U.S. sales or operations teams to align campaigns with business goals

Required Skills:

• 2–5 years of hands-on ad campaign experience for the U.S. market
• Proficient in Meta Ads, Google Ads, YouTube, and CRM-integrated lead funnels
• Strong knowledge of U.S. buyer psychology and ad compliance standards (e.g., Facebook Ad policies, real estate ad rules, etc.)
• Deep experience with performance metrics like CTR, CPL, ROAS, CAC, LTV
• Familiar with tools like Google Analytics, Leadsquared, Meta Business Suite, GTM, UTM tracking
• Ability to handle budgets from $1,000–$10,000/day efficiently and deliver ROI

What We Offer:

• Competitive compensation with performance bonuses
• Chance to build and scale campaigns in the high-demand U.S. market
• Freedom to experiment, optimize, and take ownership
• Flexible work structure and international exposure
• Collaborative team, clear growth paths

This job can also be found as PPC specialist, Paid marketing manager, Ads specialist, US Ads marketing.

Job Type: Full-time

Pay: ₹18,011.15 - ₹35,109.38 per month

Benefits:

• Paid sick time
• Paid time off

Work Location: In person