Marketing Specialist

<Job Summary>
We are seeking a dynamic and results-driven Marketing Specialist to join our innovative marketing team. In this role, you will develop and execute comprehensive marketing strategies that elevate brand visibility, engage target audiences, and drive business growth and sales across multiple channels. Your expertise in digital marketing, content creation, and analytics will be essential in crafting compelling campaigns that resonate with diverse audiences. This paid position offers an exciting opportunity to make a significant impact through creative problem-solving and strategic thinking.

<Duties>

• Design and implement integrated marketing campaigns across digital and print platforms, including social media, email, SEO, and advertising channels.
• Manage social media marketing efforts to grow brand presence on platforms such as Facebook, Instagram, LinkedIn, and Twitter.
• Optimize website content using SEO best practices and manage content updates on WordPress and other CMS platforms.
• Develop engaging copy for marketing materials, blogs, product descriptions, and advertisements to attract and convert target audiences.
• Analyze campaign performance using tools like Google Analytics and marketing automation platforms to measure ROI and identify opportunities for improvement.
• Coordinate advertising sales initiatives by creating compelling proposals and managing relationships with media partners.
• Support product management teams by developing go-to-market strategies for new offerings and enhancing existing product visibility through targeted marketing efforts.

<Requirements>

• Proven experience in digital marketing, content marketing, and multichannel marketing strategies.
• Strong knowledge of SEO techniques, Google AdWords, Facebook Advertising, and performance marketing tactics.
• Proficiency in Adobe Creative Suite (Photoshop, Illustrator) for creating visual assets.
• Familiarity with HTML basics, Shopify management, and website analytics tools such as Google Analytics.
• Excellent research skills to craft persuasive messaging tailored to B2B or B2C audiences.
• Experience with marketing automation tools to streamline campaigns and nurture leads effectively.
• Ability to manage budgets efficiently while executing multiple projects simultaneously in a fast-paced environment. Join us as a Marketing Specialist and become part of a vibrant team dedicated to innovative growth! Your creativity combined with your analytical mindset will help shape impactful campaigns that reach audiences worldwide. We value energetic professionals eager to learn, adapt, and excel in a collaborative setting — making a real difference every day!

Job Type: Full-time

Pay: $26.00 - $30.00 per hour

Expected hours: 40 per week

Benefits:

• Employee discount
• Happy hour
• Health insurance

Work Location: In person