Marketing Specialist

Marketing Specialist

Full Time: Hybrid - New York, NY (1-2 days per week in NYC or LI office)
Salary: $50,000 - $70,000

About TFC Tuition

For over 50 years, TFC Tuition has been making education more accessible. We partner with colleges, universities, and career schools nationwide to offer flexible, student-focused institutional loan and payment plan solutions that help students afford higher education. Combining decades of experience with a mission-driven, innovative approach, we are growing our team with professionals who are passionate about expanding access to higher education. 

Position Overview

We’re seeking a creative, data-driven Marketing Specialist to elevate our brand and drive growth in the higher education financing solutions space. You’ll help develop and execute multi-channel marketing strategies, collaborate with business development, client success, and operations teams, and position TFC as the go-to partner for institutions seeking flexible and compliant payment solutions with exceptional servicing.

Key Responsibilities

You do not need experience with every item below. These are examples of the kinds of projects you may take on and/or support. We like to hire smart people and find the right role for them to thrive.

Digital Marketing & Campaign Execution

• Design, execute, and optimize email marketing campaigns through Zoho Marketing Automation or Campaigns to nurture inbound leads, engage current clients, and promote new features or services
• Create and manage social media campaigns across digital LinkedIn, Facebook, and other relevant platforms
• Draft and edit marketing copy for digital campaigns, newsletters, and communications
• Design visual materials including graphics, infographics, presentations, and promotional materials
• Help maintain website content and implement SEO best practices
• Develop targeted campaigns for institutional decision-makers, bursars, financial aid administrators, and student financial services teams

Brand Strategy & Positioning

• Strengthen TFC Tuition’s brand identity and messaging to differentiate us from competitors
• Maintain brand consistency across all channels, ensuring cohesive voice, tone, and visual identity
• Conduct competitive analysis and market research to identify positioning opportunities
• Monitor brand perception and recommend strategic improvements

Sales Enablement & Collaboration

• Align marketing initiatives with sales objectives to drive qualified inbound lead generation
• Create customized marketing materials that support business development
• Partner with business development team on account-based marketing strategies for high-value institutional prospects
• Coordinate with external vendors, designers, and agencies as needed for specialized projects

Event Marketing & Thought Leadership

• Coordinate trade show presence, conference participation, webinars, and virtual events
• Draft press releases, company announcements, and thought leadership content
• Identify speaking opportunities and awards submissions to build industry credibility

Analytics & Market Intelligence

• Establish and monitor KPIs for all marketing initiatives (Zoho Marketing Automation and Campaigns, LinkedIn, etc.)
• Prepare reports on marketing performance, providing actionable insights and recommendations
• Stay current on higher education trends, regulatory changes, compliance requirements, and industry best practices
• Understand competitive landscape and adjust strategies accordingly

Preferred Skills & Experience

• Bachelor’s degree in Marketing, Communications, Business Administration, or equivalent professional experience
• 3-5 years of marketing experience, preferably in higher education, edtech, fintech, or B2B SaaS
• Proven track record of developing and executing marketing campaigns with measurable results
• Strong proficiency with email marketing campaigns and platforms (Zoho Marketing Automation or Campaigns preferred)
• Working knowledge of CRM systems (Zoho CRM preferred) and website management
• Experience with design tools (Canva, Adobe Creative Suite, PowerPoint, or similar)
• Proficiency with Microsoft Office Suite
• Exceptional written and verbal communication skills
• Strong project management abilities with experience managing multiple priorities
• Demonstrated experience managing social media platforms and creating engaging content
• Highly organized, with strong attention to detail and commitment to producing high-quality work
• Ability to work independently and collaboratively in a fast-paced environment

Who Thrives at TFC

• Self-starters who take initiative and ownership
• Creative problem-solvers who aren’t afraid to test new ideas
• Detail-oriented professionals who deliver high-quality work
• Collaborative team players who communicate effectively across departments
• Mission-driven individuals passionate about expanding access to education

Benefits

• 401(k) with company matching
• Health insurance
• Paid time off and company holidays
• Cell phone reimbursement
• Flexible hybrid schedule (1–2 days/week in NYC or Long Island office)
• Job-related tuition reimbursement and professional development assistance
• Eligible for annual company bonus program

Career Growth and Development

At TFC, you will join a supportive and mission-driven team that values creativity, initiative, and continuous learning. This role offers opportunities to expand your skills, take on new challenges, and contribute directly to initiatives that make education more accessible and affordable.

If you include a cover letter, please address it to Eileen.

Pay: $50,000.00 - $70,000.00 per year

Application Question(s):

• Will you be able to reliably commute to New York, NY 10019 for this job?
• Are you authorized to work in the United States?

Work Location: Hybrid remote in New York, NY 10019