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Marketing Specialist

About Earthbar:

At Earthbar and Beaming, we are dedicated to Unlocking Human Potential through the power of health and wellness. Operating smoothie bars and retail spaces for the discovery of authentic, special and undiscovered brands., we center our activity around Our five values: Integrity, Connection, Contribution, Energy, and Excellence. Our intention is to create a vibrant culture where our team and customers are empowered to thrive, making wellness accessible, delicious, and deeply rooted in a commitment to quality and well-being. We are more than just health food brands; we are a community dedicated to a healthier, happier world. Founded in Southern California in 1971, Earthbar has been a wellness destination, known for nourishing the most health-obsessed high achievers. As of 2025, Earthbar & Beaming are on route to become nationally recognized leaders in the health and wellness space.

About The Team:

At Earthbar (est. 1971) and Beaming, marketing isn’t just promotion — it’s performance.

You’ll work across multiple high-growth wellness brands, bringing ideas to life from physical stores around the country to digital platforms, social communities, and partnerships with influencers, creators, and nutrition experts. Our work lives in the real world and online — and it drives measurable impact in both.

We believe great marketing starts with great storytelling. Our job is to clearly connect people to who we are, what we offer, why it matters, and how to experience it — in a way that balances creativity and culture with data and results.

If you’re passionate about health and wellness, inspired by iconic brands, and energized by building connections that convert, this is a team where you can do meaningful work — and grow as we scale nationally.

About the Role:

The Marketing Specialist is responsible for leading the development and execution of retail marketing programs, campaigns, activations, and strategic partnerships that drive traffic, engagement, capture rate, and sales across all store formats. This role serves as a cross-functional connector, ensuring initiatives are strategically aligned, operationally executable, and performance-driven, while supporting both street store growth and gym-based marketing opportunities.

Lead and manage the execution of marketing programs and campaigns designed to drive traffic, engagement, and sales.
Lead end-to-end campaigns and product launches by developing go-to-market strategies, leading guest-facing activations, collaborating with other cross-functional teams, and leveraging customer feedback to inform ongoing marketing insights and optimization.

Manage marketing project workflows by developing detailed project briefs, building and maintaining Asana boards, assigning tasks with clear deliverables and deadlines, facilitating cross-functional conversations, and ensuring all campaign components are completed on time.

Lead marketing events & activations in support of new product launches, limited time offers, brand collaborations and promotional moments, and new store opening celebrations that support brand awareness, traffic-driving initiatives, and guest acquisition.

Serve as the primary marketing partner to internal operational stakeholders, Equinox and Club Studio, developing and executing integrated initiatives that support gym-led activations while driving brand awareness and sales for Earthbar and Beaming.

Lead and optimize gym-based marketing initiatives designed to increase capture rate, strengthen member engagement, and drive in-gym traffic through targeted promotions, activations, and partnership opportunities.

Develop and implement community engagement programs for street stores that drive local awareness, build strategic partnerships, and increase traffic through events, collaborations, and neighborhood outreach initiatives.

Oversee the production and distribution of marketing materials, ensuring alignment with brand standards and campaign goals. Communicate with Ops Services on distribution.

Maintain an organized repository of marketing materials and ensure all content is current and accurate.

Review campaign performance and key marketing metrics, analyze results against objectives, and provide actionable insights and recommendations to optimize future programs and drive measurable growth.

Act as the main marketing contact for store teams, addressing individual inquiries, supporting one-off local needs, and resolving campaign execution challenges.

About You:

Our ideal candidate is a leader who can drive initiatives from beginning to end, while demonstrating an excitement for all things Earthbar & Beaming. Some qualifications include:

2-4 years of experience in marketing, preferably in the retail or food and beverage industry.

Bachelor's degree in marketing or related field preferred.

Proficiency in Microsoft Office, Google Suite, and Asana. Familiarity with Slack and Adobe Creative Suite is a plus.

Strong project management skills and ability to manage multiple projects simultaneously in a fast-paced environment.

Excellent verbal and written communication skills.

A nimble and creative problem solver who is detail-oriented and can work both independently and as part of a team.

Behavioral / Leadership Competencies

Collaborates
Courage
Directs Work
Ensures Accountability
Self Development
Action Oriented
Being Resilient
Guest Focused
Demonstrates Self-Awareness
Interpersonal Skills

Work Environment

This roles is a remote/hybrid role but the person must reside in Southern California. This role routinely uses standard office equipment such as laptop computers, smart phones, photocopiers, cameras, filing cabinets, and other presentation materials. Some travel between the home, our central office and our stores.

Benefits & Perks