Marketing Specialist

Description:

NOTICE: JOB APPLICANTS LIMITED TO DC, MD, OR VA RESIDENTS. POSITION IS HYBRID. Please note that we are exclusively considering applicants residing in the District of Columbia, Maryland, or Virginia for all open positions.

Join Lafayette Federal Credit Union, a proud recipient of USA Today's Top Workplaces of 2024 and 2025 award!

We are expanding and looking for exceptional talent to support our members and contribute to our reputation as an employer of choice. Be a key player in our mission to become the premier financial partner for our community. Your skills and dedication are essential to our success.

Lafayette Federal may have the perfect opportunity for you! We are currently seeking a Marketing Specialist to join our dynamic team!

About us:

Our Difference: What makes Lafayette Federal cutting-edge? Lafayette Federal Credit Union is not only a great place to bank, but also a great place to work! We have been recognized nationally by (1) Newsweek’s America’s Best Bank’s list, (2) we’ve received a 5-star rating from Bauer financial, and (3) we’ve also ranked #12 in S&P Global’ s Top Performing Credit Union’s in 2022 for the second year in a row!

Our Culture: Lafayette Federal is about inclusion, diversity, high performance, and new opportunities. Teamwork and our sense of community also make Lafayette Federal a great place to work. Each person is valued for his or her unique set of skills. We share a common devotion to the people we serve, participating in charity events throughout each year and giving back to the community.

Our Opportunities: Professional development, training, and certification is a priority for our employees. We want you to reach your career goals and provide support that leads to opportunities of advancement within the industry.

About the role:

We are currently seeking a Marketing Specialist who will support the development and execution of impactful marketing campaigns that drive member engagement and the credit union’s strategic goals. This role demands a proactive, detail-oriented, and organized individual who can efficiently manage multiple projects, write compelling marketing materials, and support various marketing initiatives, including events, brand initiatives, and internal communications.

Requirements:

A day in the life of a Marketing Specialist will include:

Campaign Messaging Creation

• Developing clear, compelling, and member-focused messaging to support marketing campaigns across products, services, and brand initiatives.
• Writing copy for multi-channel campaigns including email, web, social media, print, and digital advertising.
• Collaborating with internal stakeholders to translate product details and strategic goals into concise, benefit-driven member messaging.
• Ensuring all messaging aligns with brand voice, regulatory guidelines, and credit union values.
• Tailoring messaging to specific target audiences and segments to increase relevance and engagement.

Marketing Materials

• Developing marketing collaterals, including flyers, brochures, digital ads, email banners, and promotional materials, ensuring consistency with brand standards.
• Creating engaging visual content for online banking announcements, website notices, email communications, and other marketing materials.
• Serving as the primary point of contact for third-party graphic design and print vendors, managing requests, timelines, and quality control.

Event Marketing

• Designing promotional materials and graphics for events such as financial education courses, community events, and webinars.
• Supporting event logistics, from initial planning to execution and post-event follow-up, ensuring all visual components are cohesive and impactful.

Print & Digital Advertising

• Developing print and digital advertising materials to promote products, services, and brand initiatives.
• Supporting ad placement and scheduling across appropriate channels, ensuring messaging alignment and compliance review.

Various Marketing Team Actions as Needed

• Providing support to the marketing team with various tasks and projects as needed, demonstrating flexibility and a collaborative spirit.

Qualifications:

• Bachelor’s degree in marketing, Communications, or a related field.
• 1-2 years of experience in a marketing or communications role, preferably within the financial services industry.
• Excellent communication skills.
• Proficiency in Microsoft Office Suite (Word, Excel, PowerPoint).
• Experience with content management systems (CMS), email marketing platforms, and Canva preferred.
• Strong organizational skills, capable of managing multiple projects simultaneously.
• Ability to work independently as well as collaboratively within a team environment.
• Creative thinkers and passionate about producing compelling and effective messaging and marketing materials.

Top benefits or perks:

Joining Lafayette Federal comes with perks to support you in your personal and professional journey.

We provide employees with a generous benefits package including:

• Employer paid (99.9%) health insurance premium for single and family coverage (HMO Plan)
• Fully funded deductible (HMO Plan)
• 401k employer matching contribution
• Income protection with life insurance, short and long-term disability
• Paid time off, holiday leave & birthday leave
• Educational assistance
• Commuter benefits program and more!

Pay: $61,000 – 70,000 annually depending on experience and qualifications.

The job posting highlights the most critical responsibilities and requirements of the job. It is not all-inclusive. There may be additional duties, responsibilities, and qualifications for this job.

• Lafayette Federal Credit Union is an Equal Opportunity and E-Verify Employer
• EOE/AA/DISABILITY/VETERAN